Global Franchise 9.3

Having established a firm franchise network in France, Eat Salad® is seeking master franchisees to take its customizable salad concept international Bringinghealth to global fast food ounded in 2013 by brothers Antoine and Joseph Barat in Bordeaux, France, Eat Salad® emerged as a fast- casual dining concept focusing on fresh, customizable salads. The inspiration for the concept came after Antoine experienced the salad bars popular in the United States. The brothers adapted the idea to suit the French market, creating an offering that appeals to local tastes while maintaining an efficient, scalable business model. Initially, the focus was on building a successful pilot store, but after seeing immediate traction, the brothers quickly turned their attention to franchising. By 2015, the brand began offering franchise opportunities, and Eat Salad® now operates more than 80 locations across France. The brand believes its rapid growth is fueled by its focus on offering healthy, convenient meals at affordable prices, making it a favorite for busy professionals and health-conscious consumers alike. CURRENT PROGRESS As of 2023, Eat Salad® has solidified its place as a leader in the French fast-casual dining sector. Its product offering, built around fresh ingredients and customizable options, allows customers to create personalized salads from a selection of 38 ingredients, 10 bases, and 10 sauces. This flexibility has made it a popular choice for health-conscious diners. The brand has also made strategic moves into the travel retail sector, with locations in airports and train stations across France. This marks a significant expansion for Eat Salad®, catering to a new customer base of travelers and commuters. As the brand continues to grow, its commitment to sustainability and local sourcing remains at the core of its operations, helping to differentiate it in a competitive market. BEHIND THE BRAND Eat Salad® aims to center its brand around quality, innovation, and customer satisfaction. The brand’s menu is designed to cater to a wide variety of dietary requirements, including vegetarian, vegan, and gluten-free options. Customers can choose from a range of ingredients, including fresh vegetables, proteins, grains, and sauces, to create meals tailored to their tastes. Beyond the food, Eat Salad® places a strong emphasis on sustainability. The company is dedicated to minimizing its environmental impact by using eco-friendly packaging and sourcing ingredients locally wherever possible. This approach has resonated with its customer base, which increasingly values responsible business practices. WHY INVEST? Franchisees who invest in Eat Salad® will gain access to the brand’s established business operations as F O O D A N D D R I N K F Minimum CAPEX per unit: €300,000+ 80 GLOBAL FRANCHISE Issue 9.3 Behind the Brand | PARTNER CONTENT