Global Franchise 9.3

Gong cha is one of the world’s fastest-growing tea franchises, with over 2,100 locations across 28 markets he Gong cha brand is redefining how tea is meant to be. From a single store in Taiwan to over 2,100 locations across 28 markets, Gong cha has become the world’s fastest- growing bubble tea franchise. By combining high quality tea with meaningful moments that bring people together, the goal is to serve a billion cups of happiness. In 2024, the company expanded into five new markets – Saudi Arabia, Puerto Rico, Honduras, Morocco, and Mauritius – marking its first step into Africa. This growth, alongside over 240 new stores opened globally, highlights the increasing demand for bubble tea and the scalability of the Gong cha model. The brand’s scalable approach ensures flexibility for franchisees, with store formats ranging from 9sqm kiosks to 200sqm flagship stores. Each format is designed to maximise efficiency and profitability while fitting locations from commuter hubs to vibrant city centres. Operational excellence is central to Gong cha’s business. In 2024, the company introduced Gong cha 2.0, a store design combining technology and thoughtful details to enhance both customer experience and operational performance. This streamlined model enables franchisees to reduce costs while delivering a consistent, high-quality experience. Innovation continues to drive Gong cha’s success too. Mini pearl drinks in Korea became a nationwide phenomenon, driving record sales and sparking excitement globally. Seasonal favourites like gingerbread bottles and red velvet flavours also resonated strongly with guests. Building on this momentum, the brand launched the indulgent Strawberry Mascarpone Cheesecake drink and is introducing a functional beverage platform offering wellness-focused options to meet evolving customer needs. At the core of Gong cha is high-quality, whole-leaf tea sourced fromVietnam, Sri Lanka, and Taiwan. Every cup is freshly brewed and fully traceable, ensuring that quality and authenticity remain at the forefront of the brand. Technology is transforming operations at Gong cha. In 2024, the company installed over 300 self-service kiosks and introduced SuperWu, an advanced tea machine that improves speed and consistency, while reducing labour costs. The introduction of digital menu boards and immersive Gong cha TV screens in flagship stores enhance customer engagement and brings their tea story to life. Looking ahead, Gong cha is inviting ambitious franchisees to join its journey. Those ready to bring the brand to newmarkets and join Gong cha on its journey to serve a billion cups of happiness – get in touch today. F O R F U R T H E R I N F O R M A T I O N Contact: franchiseinfo@gong-cha.com “Every cup is freshly brewed and fully traceable, ensuring that quality and authenticity remain at the forefront of the brand” T Established: 2006 Number of outlets: 2,100+ Locations of units: 28 countries worldwide Investment range: $100,000 - $350,000+ FRANCH I SE OVERV I EW Gong cha: howtea is meant to be F O O D & D R I N K Minimum required capital: $100,000 USD 78 GLOBAL FRANCHISE Issue 9.3 Behind the Brand | PARTNER CONTENT GONG CHA