Global Franchise 9.3

Public Speaking Public speaking is an art that combines preparation, authenticity, and audience engagement, whether you’re delivering a keynote speech or presenting at a teammeeting 01 Captivating opener The first few moments of your speech set the tone for the rest of your presentation. Begin with a surprising fact, a thought-provoking question, or a personal anecdote that ties into your main message. A compelling opening grabs attention and signals to your audience that what follows will be worth their time – and it gives them a reason to stay engaged. 04 Audience participation Rather than delivering a one-sided lecture, hand over some autonomy to your audience and invite them to participate. This could involve asking questions, encouraging group discussions, or even calling for a show of hands. Active involvement keeps your audience engaged and helps them internalize your message more effectively – turning your speech into a collaborative experience. 03 Stay authentic Audiences are drawn to speakers who are genuine. Speak from the heart and let your personality shine through. Avoid overly polished performances; instead, focus on being present and relatable. Authenticity builds trust and creates a stronger bond between you and your audience, fostering an environment where your ideas are more likely to be embraced. 02 Engage emotionally Creating an emotional connection with your audience ensures that your message resonates. Share relatable stories, express genuine passion for your topic, and involve your audience through questions or shared experiences.When your listeners feel emotionally invested, your message stays with them long after the event – often prompting action and reinforcing your impact. 05 Tell a story Stories captivate audiences by making complex ideas relatable and memorable. Use storytelling to illustrate your points, evoke emotions, and create a narrative your audience can follow. Pair this with effective non-verbal cues, like confident body language and meaningful eye contact, to enhance the impact and leave a lasting impression on everyone in the room. A ROADMAP FOR... 73 GLOBAL-FRANCHISE.COM Ins ight

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