Global Franchise 9.3

Discover new opportunities and keep ahead of the curve with our curation of books, podcasts and networking events to read, listen to and attend in Q1 U S E F U L R E S O U R C E S READING The Snowball: Warren Buffett and the Business of Life Alice Schroeder Finance journalist Alice Schroeder has produced a compelling biography ofWarren Buffett’s journey from humble beginnings to becoming a billionaire investor. Schroeder spent nearly six years and over 2,000 hours reading Buffett’s personal files while interviewing his wife, children, sisters, friends, business associates, and the man himself. The result is a fascinating insight into Buffett’s investment strategies, personal relationships, and the principles that have shaped his success, as well as the lessons he’s learned throughout his career, making it a valuable read for those interested in business and investing. The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success WilliamN.Thorndike A compelling exploration of leadership through the lens of eight extraordinary CEOs. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, TheWashington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. Each leader defied conventional wisdom to achieve remarkable results by focusing on capital allocation, long-term strategy, and disciplined decision- making. Thorndike highlights their innovative approaches, such as repurchasing shares, prioritizing cash flow, and maintaining operational simplicity. This book is a must- read for business leaders, investors, and anyone interested in understanding what sets exceptional CEOs apart. Clear, insightful, and engaging, it redefines what true corporate success looks like. Co-Intelligence: Living andWorking with AI EthanMollick In his good-humored guide to understanding and embracing the AI revolution, Mollick, aWharton professor and creator of the popular One Useful Thing newsletter, dives into how tools like ChatGPT have changed the way we work and think since their game- changing debut in 2022. The book frames AI as more than just a tool – it’s a collaborator, teacher, and creative partner that’s already having a profound impact on business and education, and a revolution unfolding at an astonishing pace. Co-Intelligence shows what it means to think and work together with smart machines, and why it’s imperative that we master that skill. Packed with relatable examples and practical advice, Co-Intelligence is both an optimistic take on how we can work with intelligent machines to amplify our human potential and an essential guide for navigating the age of artificial intelligence. Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together Michael Morris A groundbreaking exploration of humanity’s tribal instincts, reframing them as a hidden strength rather than a societal flaw. Morris, a Columbia professor and renowned cultural psychologist, examines the evolutionary roots of our peer, hero, and ancestor instincts – driving us to conform, contribute, and honor tradition. Through compelling research, real-world examples, and fresh insights, he shows how understanding these instincts can foster collaboration, heal divides, and inspire business transformation. Both thought-provoking and hopeful, Tribal redefines one of our most misunderstood and maligned behaviors and serves as a reminder of how it can connect us in both business and politics. Franchise Fame: An Insider’s Marketing Guide to Incremental Growth and Soaring Success for Franchisors Dani Pelever Franchise Fame is an indispensable guide for franchise owners seeking to rise above the competition and attract investors. Introducing the innovative Five Fs Franchise Marketing model, this book provides actionable strategies to attract top-tier leads, select ideal franchisees, and cultivate a thriving network. Packed with case studies, best practice tips and proven techniques to grow a strong and engaged network, it offers insights intomaintaining a stellar franchise performance and reputation while also balancing growth and well-being. Pelever, who owns an award-winning franchise marketing agency and has worked with global franchisors from all over the U.K., Europe, Australia and South America, has drawn from her extensive experience to deliver an invaluable blueprint for sustainable franchise success. THE GUIDE 6 GLOBAL FRANCHISE Issue 9.3