Global Franchise 9.3

Achieve franchise fame with a practical marketing model designed to simplify challenges and drive growth Howto build thriving networks ranchise marketing is both an art and a science.While the potential for growth is endless, so are the challenges, which range frommaintaining a consistent brand reputation to recruiting the right franchisees. Many franchisors find themselves caught in a spin of strategies, struggling to identify what works and what doesn’t. In this article, I explore how focusing on the Five Fs – fantastic reputation, franchise network, focused team, full funnel, and finding the fit – can transform your franchise into a household name. Whether you’re starting out, or looking to scale an established global network, The Five Fs model offers a clear solution for sustainable growth without straining budget and resources. This proven framework has empowered franchisors worldwide to strengthen their brands, foster thriving networks, and achieve lasting recognition. A great reputation doesn’t arise frommerely delivering good products and services – it’s about creating experiences that customers remember and value. Customers compare competitors, prices and online reviews, and a poor reputation can drive them away. The bottom line is that this can cost you both in leads and revenue. Monitor online reviews and if you spot issues, take action. Visit underperforming franchisees to assess their service, identify areas for improvement, and implement small but impactful changes. Encourage positive reviews by sending follow- up emails post-service, organizing raffles or giveaways and distributing flyers or business cards requesting feedback. Every step to enhance your franchise’s reputation strengthens the network, boosts conversions, reduces marketing costs and increases franchisee satisfaction. Ultimately, a well-managed reputation ensures potential franchise buyers view your brand with confidence and trust. Prioritizing your reputation isn’t optional. It’s essential for sustainable success. A franchise network thrives on the success of its franchisees. Their achievements drive your growth, while their struggles can affect your reputation, revenue and resources. Ultimately, a strong F DANI PELEVER For 15+ years, Dani Peleva has worked with franchisors internationally, helping them expand and grow. She is the best-selling author of the book Franchise Fame as well as the founder & CEO of global multi award- winning franchise marketing agency of the same name. F R A N C H I S E C O U N S E L Dani Pelever FRANCHISE MARKETING SPECIALIST AND FOUNDER OF FRANCHISE FAME 56 GLOBAL FRANCHISE Issue 9.3