Global Franchise 9.3

technology can set a business apart in saturated markets. Originally developed for rehabilitation, EMS has expanded into mainstream fitness with innovations that make the technology easy to use and scalable for businesses. Franchisors might consider how tech can enhance their existing models – not just for novelty’s sake, but to genuinely meet consumer needs more efficiently. The rise and success of boutique fitness studios like Bodystreet reflects some big shifts in the larger fitness industry and the wants and needs of consumers. Rather than competing with large, generalized gym chains, boutique franchises cater to specific consumer desires: efficient workouts, guided experiences, and cutting-edge methods. For franchisors in any sector, this underscores the value of identifying a clear niche and delivering unparalleled expertise in that space. EMS also illustrates broader trends shaping franchising. Minimal space requirements, low overheads, and a clear value proposition make it a strong contender for entrepreneurs seeking scalable models. The lesson here isn’t just for fitness brands – it’s for anyone looking to simplify operations while maximizing market appeal. As EMS grows, it marks not only a revolution in fitness, but a blueprint for leveraging innovation, inclusivity, and niche positioning to build businesses that resonate with modern consumers. For business leaders, the question isn’t just whether EMS is the future of fitness – it’s how similar models can inspire innovation in your own field. Relationships are the cornerstone of effective leadership and a key to any leader’s success in business. Building trust with employees and strategic industry partners paves the way for collaboration, improved performance, and long-term success. When leaders prioritize these connections, they create a foundation for both growth and sustainability. At Avendelle Assisted Living, we’ve experienced firsthand how nurturing relationships fuels our success and fosters a thriving company culture. Earning trust as a leader isn’t about words – it’s about actions – and franchise leaders can cultivate strong relationships with their teams, franchisees, and partners with the right approach. Recruiting the right people starts with hiring for alignment. Bringing on individuals who share your values and vision creates a foundation of trust and unity. Consistent engagement through regular communication – whether during meetings, one-on-one check-ins, or casual conversations – reinforces shared goals and strengthens bonds. Genuine care is another critical element. Leaders who demonstrate concern for their teammembers’ well-being build loyalty and commitment. Transparency, empathy, and approachability go a long way in fostering trust. Outside the workplace, organizing team-building events or social gatherings helps humanize leadership and encourages camaraderie among teammembers. Empowering decision-making is essential for building trust. Including employees, partners, or franchisees in planning processes makes them feel valued and encourages innovative thinking. Active listening is equally important – paying attention to feedback, acting on suggestions, and acknowledging contributions shows that everyone’s voice matters. At Avendelle Assisted Living, our relationship- driven leadership philosophy has been the driving force behind our growth and strong company culture. We prioritize regular communication and in-person visits with our franchisees, ensuring they feel supported and confident in our leadership. This trust has encouraged many franchisees to expand their operations and open additional locations, further strengthening our network. By actively listening to franchisees, we’ve introduced technologies that streamline operations and allow them to focus on what matters most – their families – building trust and confidence in our leadership. We’ve made strategic hires, bringing in seasoned corporate teammembers and partners to provide guidance and resources they need to succeed. These investments have helped us streamline onboarding and expansion into new states. Good relationships are more than just a strategy – they are the heart of Avendelle's leadership philosophy. By prioritizing trust, collaboration, and engagement, we’ve built a culture that supports growth while staying true to our values. Leadership through relationships is the guiding principle that drives our mission and fuels our continued success. For any leader looking to grow their business, the lesson is clear: fostering meaningful connections isn’t just good for morale – it’s the key to building thriving, sustainable organizations. THE POWER OF RELATIONSHIP- DRIVEN LEADERSHIP Bill Bunting, COO of Avendelle Assisted Living, describes how a leadership approach that's focused on building genuine relationships with teams, franchisees and partners is a blueprint for ongoing success. 55 GLOBAL-FRANCHISE.COM Ins ight