Global Franchise 9.3

T his year BrightStar Care, a home care and medical staffing franchise, reached the incredible milestone of opening its 400th location – an achievement that only about 5% of franchisors ever attain. As chief development officer for the leading home care franchise, I can share firsthand the strategies that have helped us achieve this milestone and sustain rapid growth. Successful expansion takes the combination of a strong, identifiable brand and dedicated franchisees committed to growth in their local market. At BrightStar Care, we encourage franchisees to take advantage of our multiple revenue streams including national accounts, home care, companion care, skilled services, staffing, senior care, and childcare. Offering diverse income options mitigates risk and positions franchisees to capitalize on various market opportunities. To ensure success on the franchisee level, a comprehensive onboarding process and ongoing training equips franchisees with the latest business and leadership strategies. Additionally, providing tools and resources like lead- generating services and unified marketing materials empowers them to grow their businesses. With BrightStar Care, economic trends have also supported our expansion. The senior care industry is experiencing a period of massive growth as baby boomers age into the senior category. AARP reported that over 75% of people over 50 want to age in the comfort of their own homes. These demographics are driving interest in our brand, which only increases growth opportunities both in location count and for individual franchise owners. From a franchisor perspective, we ensure our agencies serve both large metropolitan areas and small or rural communities alike.We partner with franchisees within smaller markets who are dedicated to helping their communities and have the drive to build a strong business in challenging markets. Additionally, we take pride in offering exclusive territories to our franchisees and often give them room to grow and expand into neighboring regions. Multi-unit ownership is something we have seen our franchisees taking advantage of more in recent years. The ability to scale with multiple locations is attractive to a potential franchisee and it can provide the foundation for greater return on investment over time. Many franchisors, like BrightStar Care, also offer sub-brands under the franchise umbrella so franchisees can invest in multiple concepts in the same market. Reaching 400 locations isn’t easy but it’s achievable with a strong brand, support, and excellent franchisees executing on the model daily. Only about 5% of franchisors have achieved this milestone and we couldn’t have done it without the amazing services that our franchisees and their teams provide. The strategies that have driven BrightStar Care’s growth, such as fostering strong franchisee relationships, providing robust training and resources, and leveraging diverse revenue streams, are not exclusive to our industry. These principles can benefit franchisors across sectors, helping them build sustainable networks and empower franchisees. By focusing on collaboration, innovation, and scalability, all franchises can achieve remarkable growth and long-term success. INSIDER HIGHLIGHTS 50 Ray Titus on making strong connections 52 Dani Pelever on measuring KPIs 54 Temoc Morfin on the American Dream How franchise brands can propel massive growth Pete First , chief development officer at BrightStar Care, reveals how to facilitate a culture of growth across franchise networks by fostering strong franchisee relationships and providing franchisees with attractive opportunities to scale and diversify. “The ability to scale withmultiple locations is attractive to a potential franchisee and it can provide the foundation for a greater return on investment over time” 49 GLOBAL-FRANCHISE.COM Ins ight