Global Franchise 9.3

requires careful planning.Winter points out that legal and regulatory hurdles can slow down growth: “Every country has different rules governing franchising, so it’s crucial to seek legal guidance early,” she warns. “Compliance with franchise disclosure laws, contracts, and obligations is key to success.” Cultural differences also play a significant role.Wellness practices that are popular in one region may not resonate in another, requiring franchises to adapt their offerings. “Understanding local laws, preferences, and expectations is crucial for success in new markets,” she adds. Expanding global influence The wellness economy is highly diversified, with healthy eating, personal care, and physical activity accounting for more than 60% of the multi-trillion-dollar global market. As wellness becomes a staple in daily life, the demand for franchises in these sectors is set to continue. Sander van den Born highlights how franchisors can seize an opportunity. “At the heart of Purpose Brands’ success is the human connection,” he says. “While technology is a vital tool, true success comes from building personalized relationships. Our franchisees are passionate about health and wellness, which is what drives our brand.” Stacy Anderson supports this view. “Anytime Fitness culture revolves around four Ps: purpose, people, profits, and play.What truly matters is finding partners who are invested in the business. The relationships we build are the key to our success, enabling us to navigate both the opportunities and challenges of global expansion,” she adds. Bright future “The wellness sector isn’t just about fitness; it’s about living better for longer,” reiterates Stacy Anderson. “Health is the ultimate currency, and people are starting to prioritize their physical and mental well- being as investments in their future. Franchising thrives in this sector because it enables us to deliver life- enhancing services in a personalized, community-focused way – qualities in high demand across the globe.” With the wellness economy’s growth trajectory continuing, the time to act is now. For entrepreneurs and investors looking to capitalize on this exciting sector, the opportunities are limitless, and the future of wellness franchising looks brighter than ever. the importance of listening to our clients and helping each customer feel like their best, most confident self. To do this, we’ve trained our artists to “power listen” – which means truly understanding clients’ desires and translating them into actionable services. This approach guarantees that every customer feels their experience was custom-designed just for them, whether they’re here for a facial or a makeup application. Of course, franchising comes with its challenges. One of the biggest hurdles we’ve faced is finding the right franchise partners. We’ve been very selective – out of hundreds of inquiries this year, we’ve awarded only three franchises. Our goal is to reach 130 locations by 2028, but we’re committed to finding franchisees who share our values of inclusivity and excellence. For us, it’s not just about growth – it’s about growth that aligns with our brand mission. Economic trends are always something we keep in mind. The beauty industry is known for being recession-resistant, and we’ve seen this firsthand. While other sectors, like restaurants, may feel inflationary pressures more acutely, beauty remains a luxury that consumers are not willing to give up. That’s why our accessible pricing for luxurious experiences has kept us resilient, even during challenging economic times. Maintaining brand consistency while also adapting to local needs is another challenge we face. We’ve built strong systems and training to ensure our brand is consistent across locations, from our color palette to our service standards. But we also empower our franchise owners to engage with their local communities in ways that resonate with them. For example, while Blushington has partnered with high-end brands like Manolo Blahnik and TV shows like Pretty Little Liars , we also encourage local partnerships that reflect each franchise’s community values. Blushington’s franchise journey is only just getting started, and we’re incredibly excited for what’s ahead. Our commitment to high-quality, personalized experiences, combined with our strong leadership team and robust systems, positions us for continued growth. As we expand across the U.S. and potentially beyond, our goal remains the same: to bring accessible luxury, wellness, and beauty to everyone who walks through our doors. 45 GLOBAL-FRANCHISE.COM Ins ight