Global Franchise 9.3

motto: Where A Kid Can Be A Kid. A key to international success is flexibility, and Chuck E. Cheese understands what sophisticated multi-unit franchise partners need. By encouraging local sourcing through a certification program, the brand ensures quality while mitigating supply chain issues, managing costs, and streamlining operations. Pizza and wings – simple, universally loved menu items – further enhance this operational efficiency, making the brand accessible and adaptable in diverse markets. The brand’s adaptability extends to its entertainment offerings and physical spaces. Over the past year, Chuck E. Cheese has opened locations ranging from 900 to 1,800 square meters, working with partners to craft activity-based play elements that provide a WOW! factor and resonate with local audiences. Today, active-based play can occupy up to half of the entertainment space in international locations, with flexibility around furniture, fixtures, and equipment to meet local preferences. This adaptability has driven the brand’s expansion into Kuwait and Egypt last year, reinforcing its commitment to growth outside its core LATAM and MENAmarkets. Early 2025 will mark major milestones as Chuck E. Cheese enters Australia for the first time, expands their presence in the Kingdom of Saudi Arabia to 27, and on the cusp of entering Europe for the first time. The brand continues it’s dedication to bringing innovative play, exciting games, and exceptional pizza to new audiences. BUILDING A GLOBAL COMMUNITY Community is at the core of everything Chuck E. Cheese does. From fostering inclusivity to providing unique safe spaces for play, the brand is committed to making every child feel like a star. Partnerships with organizations like Autism Speaks and accessible programming – such as Sign-Along Videos on Chuck E. Cheese’s YouTube and YouTube Kids channels – help ensure no one is left out. The brand’s focus on inclusivity extends to its in-store experiences, where staff are trained to create a welcoming environment for families with special needs. Sensory-sensitive playtime events offer a calmer atmosphere, demonstrating Chuck E. Cheese’s commitment to making its locations a safe haven for all children. In March 2025, Chuck E. Cheese will take this commitment to the next level with the launch of STEAM-tastic Adventure, a groundbreaking program designed to spark curiosity and creativity in kids aged 3–8. Developed in collaboration with STEM.org Educational Research™ (SER), this program blends education with entertainment to show that learning can be as thrilling as a day at Chuck E. Cheese. STEAM-tastic Adventure will offer interactive activities that teach science, technology, engineering, arts, and math concepts, fostering a love of learning in young guests. These educational initiatives complement other community-focused events, such as the annual Run andWalks with Autism Speaks in Dallas, TX ; Los Angelese, CA, and Chuck E. Run family 5K and 1K runs in Trinidad. By combining physical activity with family bonding, Chuck E. Cheese continues to demonstrate its commitment to community engagement on a global scale. ENHANCED VALUE OF FUN The brand’s dedication to creating value extends beyond entertainment. Chuck E. Cheese’s multi-revenue streammodel provides financial stability and growth opportunities for franchisees, ensuring the brand’s resilience even in challenging economic conditions. From arcade games and play zones to birthday parties, pizza sales, and merchandising, the company offers diverse ways for franchise owners to thrive. With over 47 years of experience, Chuck E. Cheese has built a proven track record of success, expanding to nearly 100 international locations across diverse markets. Its flexible footprints and adaptable entertainment offerings allow the brand to meet ever-evolving consumer demands. By maintaining a robust pipeline of continuous innovation, Chuck E. Cheese remains at the forefront of family entertainment, delivering exceptional experiences and unparalleled value to guests around the globe. ENDLESS OPPORTUNITIES As Chuck E. Cheese continues its journey of global expansion, the brand’s vision remains clear: to bring joy, play, and delicious pizza to families worldwide. With a focus on innovation, community, and adaptability, the company is poised to create unforgettable experiences for generations to come. Whether it’s a birthday party, a day of adventure, or an afternoon of learning, Chuck E. Cheese promises to deliver fun that transcends borders and unites families everywhere. F O R F U R T H E R I N F O R M A T I O N Contact: rick.raison@cecentertainment.com Visit: franchise.chuckecheese.com Established: 1977 Number of outlets: 562 worldwide Locations of units: 16+ countries and territories FRANCH I SE OVERV I EW 37 GLOBAL-FRANCHISE.COM CHUCK E. CHEESE