Global Franchise 9.3

How the world’s premier family entertainment restaurant brand is transforming global expansion with its distinctive blend of fun and innovation ChuckE. Cheese: built for growth&flexibility n today’s rapidly evolving global market, businesses must innovate to expand their reach and captivate new audiences. Chuck E. Cheese, with impressive brand recall, is a household name famous for its iconic birthday parties, entertaining characters, and family-friendly atmosphere. Now, the brand is taking bold steps to grow internationally, introducing new initiatives that emphasize activity-based play, value-driven promotions, and creative intellectual property through media platforms and unique merchandising. By building on its traditional strengths while adapting to the expectations of newmarkets, Chuck E. Cheese is charting a path for long-term global success – with new fun center openings planned in Guyana and the Dominican Republic in the coming year. MORE PLAY, MORE FUN At the heart of the brand’s strategy is a focus on active-based play. While play has always been central to the Chuck E. Cheese experience, the franchise is raising the bar internationally by tailoring offerings to match regional preferences and emerging trends. Recognizing families’ desire for interactive, physically engaging, and socially inclusive experiences, the company has rolled out innovative play zones and revamped entertainment areas designed to reflect the dynamism of the cultures they serve. In the U.S., locations have undergone modernization upgrades, with trampolines and newly announced Adventure Zones featuring indoor playgrounds and/or a thrilling, kid-friendly challenge course where children can build confidence and put skills and stamina to the test as they tackle different hurdles and engage in friendly competition. Participants run, jump, climb and navigate interesting, challenging active play features, all in a safe, friendly and fun environment. In international locations such as Saudi Arabia and Egypt, Chuck E. Cheese has introduced multi-level play structures, climbing walls, and games designed to appeal to a broader range of ages. These Adventure Zones go beyond traditional arcade-style games, encouraging movement and collaboration while ensuring there’s something for everyone in the family. Adventure Zones are also being introduced in Honduras, El Salvador, Mexico, Panama, and Colombia, further capitalizing on this growing trend. For families seeking value, Chuck E. Cheese offers a 12-month membership program that keeps guests coming back with exclusive deals and personalized experiences. With tiered options for both small and large families, the program is designed to deliver fun and more savings for the most loyal guests. Memberships create a sense of belonging, reinforcing Chuck E. Cheese as a go-to destination for repeat visits. VISION FOR GLOBAL SUCCESS Chuck E. Cheese isn’t just exporting fun – it’s building a global brand where families can enjoy one-of- a-kind experiences that live up to the company’s F O O D & E N T E R T A I N M E N T I Minimum required capital: $800k USD Liquidity 36 GLOBAL FRANCHISE Issue 9.3 Behind the Brand | PARTNER CONTENT