Global Franchise 9.2 - Issue 56

KX Pilates, already a market leader in APAC’s Reformer Pilates fitness market, is perfectly poised to make a significant impact on the international stage X Pilates, Australia’s number one Reformer Pilates brand, has been setting the standard in the boutique fitness industry since 2010 with its unique blend of traditional Pilates techniques and industry-leading innovative practices. Under the visionary leadership of founder, Aaron Smith, KX Pilates’ approach is rooted in the Japanese philosophy of “Kaizen” (continuous improvement and change for the better), which guides operations and culture to ensure franchisees, staff and clients all feel supported, motivated, and part of a strong community. Workouts are intentionally screen-free, focusing on meaningful and impactful connection between the highly skilled trainers and their clients, ensuring a premium in- studio experience. The KX exercises are conducted on the proprietary KXFormer(TM), designed with industry leading manufacturers Balanced Body to offer more progression opportunities for clients to meet their potential. With over 20,000 unique clients per week worldwide and rapid growth across the Asia- Pacific region, KX Pilates is a formidable force in the boutique fitness market. Since 2021, the brand has launched franchises in New Zealand, Indonesia, China, Taiwan and Singapore, as well as an online presence in the U.S. In September 2024, the brand signed a master agreement in Japan with Atsuyuki Tsuchiya, ex-President of Fast Fitness Japan – master franchisee for Anytime Fitness in Japan – and a prominent figurehead in Japan’s thriving fitness industry. “We are excited to be partnering with KX Pilates Australia and to bring this dynamic workout to Japan because we believe that the KX concept, workouts, and the lifestyle that comes with KX are exactly what modern Japanese people need,” says Mr. Tsuchiya. While expansion in Asia has been a logical and organic strategy, KX Pilates is open to all international opportunities with the right partners. Cultural alignment is paramount to the brand’s success globally. “We take a unique approach to franchise recruitment here at KX,” says Selina Bridge, CEO. “Rather than focusing on growth targets, we choose to expand when we find partners who not only demonstrate business aptitude, but who more importantly share our passion for changing lives and who demonstrate an affinity with the KX core values.” *Minimum required capital per studio: $350,000-480,000 AUD* Individual studio costs will vary depending on market and location. International Master Agreements are subject to territory size and to be discussed upon application. K Established: 2010 Number of outlets: 128+ Locations of units: Australia, Japan, Indonesia, China, Taiwan, NZ, Singapore, U.S. (online) FRANCH I SE OVERV I EW KXPilates: inspiring a global movement “We look for partners who share our passion for changing lives” H E A L T H & F I T N E S S F O R F U R T H E R I N F O R M A T I O N Visit: kxpilates.com/global Minimum required capital: $350,000 AUD 79 GLOBAL-FRANCHISE.COM KX PILATES Behind the Brand | PARTNER CONTENT