Global Franchise 9.2 - Issue 56

The U.K.’s premium halal butcher launches its international expansion strategy with a revolutionary drive-thru innovation or over 30 years, Tariq Halal has been the go-to name in London for premium halal meats, known for its unwavering commitment to quality, service, and tradition. Now, this renowned British butcher is expanding rapidly with an innovative drive-thru concept, targeting both international markets and new U.K. cities. Imagine this: you place your order, drive up, and within minutes, your ethically sourced, freshly prepared halal meat is handed to you – all without leaving your automobile. In less than five minutes, you’ve picked up top-quality products, enjoying the ultimate convenience without sacrificing service or standards. This concept is especially transformative for regions dealing with extreme heat, where customer comfort and food hygiene are paramount. By staying in their air-conditioned vehicles, customers not only avoid the heat but also benefit from the added freshness of ice-packed meat to ensure quality from store to home. Tariq Halal is more than just a butcher; it’s a brand that evolves with today’s consumers, catering to the rising demand for convenient, pre-packed halal meats and now available in U.K. supermarket giants like Sainsbury’s and Ocado. By introducing its drive-thru model to new markets, the brand is once again setting the standard for excellence in halal butchery. This innovative approach blends tradition with modern convenience, offering customers a seamless experience that reflects the future of retail. Demand for certified halal products continues to rise globally. In the U.K. alone, halal accounts for 15% of the overall meat market, with projections showing a market value nearing £2 billion by 2028, according to research from Dr. Awal Fuseini, the Agriculture and Horticulture Development Board’s halal sector senior manager, alongside Dr. John Lever and Dr. Shabbir Dastgir from the University of Huddersfield. Tariq Halal’s expansion strategy is focused on key territories, including the U.K., U.A.E., U.S.A., Canada, and the Far East – regions where demand for halal products is steadily increasing. Each store offers a wide range of products, from fresh marinated meats to spices and meal essentials, creating a one-stop destination for customers. With franchise models ranging from Uberstores, community stores and now drive-thru, all designed for scalability with multiple revenue streams beyond meat sales, Tariq Halal also provides comprehensive support in site selection, training, and operations, ensuring each new franchise is poised for success. F Established: 1982 Number of outlets: 27 sites (U.K.), Q4 2024 - 35, 2025 - 50 Locations of units: U.K. nationwide FRANCH I SE OVERV I EW TariqHalal drives convenience global “Imagine this: you place your order, drive up, and within minutes your halal meat is handed to you” Contact franchise@tariqhalalmeats.com Tel: Nil Naik +44 (0) 7772 100100 F O O D & D R I N K Minimum required capital: £100,000 Pic: Veloche Global 78 GLOBAL FRANCHISE Issue 9.2 Behind the Brand | PARTNER CONTENT TARIQ HALAL