Global Franchise 9.2 - Issue 56

Expo Season Conferences can feel like a never- ending hustle of meetings, sessions, and networking chaos. For globe-trotting franchisors, here’s your go-to guide to mastering the madness and making every minute count 01 Strategic networking Networking is the backbone of any conference, but not all connections are created equal. Identify those key individuals you want to meet and set up introductions or meetings in advance. Creating a priority list helps focus your time and energy, ensuring that you connect with people who can impact your business goals. Target specific sessions or events where these individuals are likely to be present, and consider setting up small, focused meetings or dinners for more meaningful interactions. 04 Ration energy Conferences can be exhausting, particularly for introverts or those who are constantly on the go. It’s essential to manage your energy to stay at your best throughout the event. Schedule breaks, opt for one-on-one meetings over large social events if that suits you better, and don’t feel pressured to attend every networking session. Taking time for yourself – whether through exercise, quiet reflection, or simply skipping a cocktail hour – can help maintain your focus and stamina. 05 Nurture relationships While conferences are great for making new connections, they also offer a prime opportunity to strengthen existing ones. Plan meetings or dinners with current contacts to solidify relationships. Strive for a balance that allows you to maintain key relationships while also expanding your professional network. 03 Embrace digital The rise of hybrid conferences, offering both in-person and digital components, provide flexibility. Take advantage of digital tools to attend sessions remotely or catch up on content you missed. This approach allows you to manage your time more effectively, focusing on in-person networking while still accessing valuable educational content. For busy executives, this flexibility is essential for balancing conference activities with ongoing business responsibilities. 02 Choose wisely Conferences are packed with sessions, but be selective about where you invest your time. Focus on those that align with your goals or offer opportunities to meet influential speakers.While keynote speeches can be entertaining and provide conversation starters, they’re often not the best use of time for strategic networking. Instead, prioritize smaller breakout sessions. A ROADMAP FOR... 69 GLOBAL-FRANCHISE.COM Ins ight