Global Franchise 9.2 - Issue 56

66 GLOBAL FRANCHISE Issue 9.2 Latest expansions, innovative strategies and regional trends transforming the global franchise landscape WORLDOF FRANCHISE 1MEXICO CITY, MEXICO Pure Barre, the largest barre fitness brand and an Xponential Fitness brand has announced its expansion into Mexico. The first location is slated to open in Q1 2025 in Mexico City with more locations to follow. This marks Pure Barre’s second international market outside of North America, with the brand’s first location in Japan set to debut later this year. “Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry leading offering has a bright future there,” said Bob Kaufman, President of International at Xponential Fitness. Driving Pure Barre’s expansion in Mexico is Enrique Lopez, General Director of Boutique X Fitness Studios, who has extensive experience in the fitness space with previous roles at Les Mills Mexico and Kinezis Mexico. “Pure Barre is one of the most popular boutique fitness concepts in the U.S. and we cannot wait to bring this incredible leading brand and workout to Mexico, continuing the diversification of our high-end portfolio of brands,” said Lopez. 2 NEWYORK, USA Paris Baguette, the global bakery-café franchise, has announced a strategic partnership with restaurant technology leader Lunchbox to launch a new catering suite across its 180+ U.S. locations, including catering, marketing CRM, call center, and delivery solutions, into Paris Baguette’s existing systems, streamlining operations for franchisees. The move is part of the brand’s expansion strategy, aimed at meeting increasing customer demand for convenient, high-quality catering. With Lunchbox’s technology, Paris Baguette can offer a seamless ordering experience for events of all sizes, providing scalable solutions to local catering teams. “We’re excited to elevate our guest experience and streamline digital ordering for franchisees with this partnership,” the company stated. The unified system is expected to drive growth and efficiency as the brand continues its U.S. expansion. 3 CHICAGO, USA Cilantro Taco Grill, the rapidly growing Mexican fast-casual franchise, has announced two strategic partnerships to enhance franchisee support through AI-driven real estate and innovative technology. By partnering with RESOLUT RE, whose in-house analytics team uses AI-powered data and proprietary platforms to identify prime real estate locations, and Incentivio for advanced AI-driven operational tools, Cilantro is offering a turnkey solution for franchisees to launch efficiently. “We’re setting a new standard for how customers connect with Mexican food,” said Temoc Morfin, founder of Cilantro Taco Grill. “These partnerships are key to driving the growth of our 100+ locations while staying true to our values.” “Mexico is a major emerging market for boutique fitness, and Pure Barre has a bright future there” 1 2 3