Global Franchise 9.2 - Issue 56

I n today’s competitive business landscape, franchisors face a pressing challenge: how to attract and keep top-tier talent, both at the franchisee and corporate levels, to drive global expansion. Success in this arena hinges on implementing strategies that not only draw in prospective teammembers but also keep them engaged and committed as the franchise grows. 1 Cultivate a strong brand Building a strong brand is crucial for franchisors, especially those with international ambitions. A brand that truly reflects your company’s values, mission, and vision becomes a magnet for potential franchisees and employees alike. But it’s not just about logos and slogans—it’s about the stories you tell. Highlight the success stories within your organization. Share the journeys of corporate employees who’ve hit major career milestones or franchisees who’ve turned their operations into thriving successes. Use social media, your company website, and industry events to broadcast these narratives. A brand that champions recognition, innovation, and support, paired with competitive benefits, flexibility and growth opportunities, becomes far more attractive to top talent on a global scale. 2 Foster a culture of innovation and growth Top talent gravitates toward organizations that embrace change and foster innovation. Creating a culture that encourages new ideas and supports continuous learning and development is key to attracting and retaining the right people, no matter where the location. Encourage your team to think creatively and contribute to process improvements and new initiatives. Equip them with the latest technology, provide resources for professional development, and involve them in innovative projects. This not only keeps employees engaged and motivated, but also ensures your franchise system stays competitive and responsive to market shifts. Moreover, share your vision for growth with potential recruits.When prospective franchisees and employees understand your company’s trajectory and future goals, they see a clear, exciting path for their careers. 3 Implement a strategic recruitment and onboarding process Nailing the recruitment and onboarding process is critical to securing the right talent. Start by defining what your ideal candidate looks like, both for corporate roles and franchise ownership. Consider their business acumen, financial capability, and alignment with your brand’s values. Use targeted job postings, tap into professional networks, and leverage advanced recruitment technologies to find top candidates. A thorough vetting process, including behavioral interviews and skills assessments, ensures you select the best of the best. Once they’re on board, a well-structured onboarding program will help new hires get up to speed quickly, fully immersing them in your company culture and their specific roles. By focusing on these strategies, franchisors can build a strong, dedicated team that drives global growth and ensures long-term success.With the right talent in place, expanding your global footprint becomes a far more achievable goal. INSIDER HIGHLIGHTS 52 Drew Chalfant on backing new kids 52 CallumMackay’s blueprint for expansion 55 Josh Halpern on non- traditional venues Global growth begins with attracting top talent Ready to take your franchise global? Vinny Provenzano , senior VP of global franchising at Express Employment Professionals, discusses how franchisors can build a winning team to drive international success. “Abrand that truly reflects your company’s values,mission, and vision becomes amagnet for potential franchisees and employees” 49 GLOBAL-FRANCHISE.COM Ins ight