Global Franchise 9.2 - Issue 56

year coming frommulti-unit franchisees,” says Menzies. “There’s a growing demand for integrated solutions that cater to both physical and mental well-being, extending beyond the traditional gym environment,” he points out. “Snap Fitness is already capitalizing on this shift with its recent rebrand, which introduced the innovative Snap App and refreshed gym spaces. We’re poised for further global expansion, particularly in regions like APAC and EMEA, which present significant potential.” As we approach the 2030s, Menzies sees significant opportunities in expanding digital and holistic wellness solutions, anticipating that AI-driven personalized training and virtual coaching will become normalized. In the shorter term, mental health and recovery services are set to expand, solidifying wellness as an indispensable part of the fitness experience. By enhancing the Snap App, integrating more personalized features, and introducing dedicated recovery zones in gyms, Snap Fitness is focused on the future. “We’re exploring new partnerships and digital strategies to support franchisee growth and further improve our standout member experience,” reveals Menzies. It’s this ability to innovate and invest in groundbreaking tech that marks out the fitness franchise sector as a significant driving force in the global wellness revolution. Building on advancements already seen across the industry, Xponential Fitness is setting new standards in boutique studio fitness by investing heavily in digital and omnichannel solutions, as well as streamlining franchise operations by driving reliable revenue through recurring memberships. Perhaps most exciting of all, Xponential offers a seamless multi-brand experience under a single subscription, underscoring the industry’s move towards integrated, versatile fitness solutions. FITNESS INDUSTRY REVENUE PREDICTIONS BY SEGMENT (2019-2028) Fitness trackers Fitness equipment Fitness apps Boutique fitness Online/Digital fitness Gyms and Health clubs 2019 Revenue in Billions USD 0 20.0 40.0 60.0 80.0 100.0 120.0 140.0 2020 2021 2022 2023 2024 2025 2026 2027 2028 *Source GMI Insights Body Fit Training, Xponential Fitness 43 GLOBAL-FRANCHISE.COM Ana lys i s | FEATURE