Global Franchise 9.2 - Issue 56

Crunch to appeal to a diverse range of individuals, ranging from those who have recently become more interested in fitness and extending to traditional gym enthusiasts, all from various walks of life. Crunch Fitness particularly resonates with millennials and Gen Z consumers, who represent the brand’s fastest-growing demographic. These younger members highly value Crunch’s positive, welcoming atmosphere and the fun, community- oriented culture that the franchise embodies. Strength training and high-intensity interval training (HIIT) are among the most popular activities among Crunch members aged 18 to 34. To cater to this demographic, the franchise has made substantial investments in curating a variety of fitness experiences tailored to consumer needs. This includes offering an extensive range of weights, top-tier equipment, a dedicated functional turf area, advanced HIIT classes, and personal training options. INNOVATIVE OFFERINGS Crunch is known for its creative and high-energy fitness classes, from HIIT circuits to dance-inspired workouts like Cardio Tai Box. These offerings set Crunch apart from traditional gyms by providing members with unique, engaging workout options that keep themmotivated and returning. FLEXIBILITY AND ACCESSIBILITY One of Crunch Fitness’s standout features is its flexible membership structure, which appeals to many clients. With affordable pricing and varying membership benefits, Crunch can serve different demographics and income levels, from young professionals to families and fitness enthusiasts. This flexibility is especially advantageous for partners aiming to appeal to diverse audiences in regions with varying income levels or fitness budgets. EMBRACING DIGITAL SOLUTIONS Crunch Fitness created Crunch+, a digital platform that offers on-demand, live-streamed workouts to complement the in-gym experience. As a membership perk, Crunch offers 70% off the retail price for Crunch+ to get equipment tips, guided workouts and a wide array of virtual classes, including HIIT, sculpt, yoga, cardio, Tai Box, Pilates, and meditation that members can utilize while on the go. This hybrid fitness experience caters to the evolving needs of modern fitness enthusiasts. Crunch+ is a powerful tool for franchisees to engage members beyond gym visits, increase retention, and cater to a broader audience. GROWTH PROSPECTS Crunch Fitness has a well-established international presence, with gyms in Canada, Spain, Portugal, Costa Rica, Australia and beyond. Recently, Crunch secured the 79th position on Franchise Times’ Top 400 List – an impressive leap of 37 spots. Additionally, Crunch was recognized by CoStar as one of the top 10 retailers signing new leases last year, having leased more square footage than any other fitness company. These accolades further demonstrate the effectiveness of Crunch’s business model, which drives value while maintaining consistent low-cost memberships. Crunch Fitness is uniquely positioned to experience substantial growth in the fitness industry. With John Kersh’s extensive knowledge of global markets and over 25 years of experience in the fitness and franchising sectors, combined with Crunch’s current club count and rights sold, the brand is poised to expand its footprint significantly. In addition to the U.S., Crunch is exploring expansion opportunities in a variety of regions, including Europe, the Middle East, and Southeast Asia. BRIGHT FUTURE FOR INVESTORS As Crunch Fitness strives to new heights – aiming for nearly 500 locations and 3 million members – the brand is seeking qualified partners who are passionate about the Crunch Fitness ethos and have the capability to facilitate significant expansion. Crunch’s unique combination of flexible membership, engaging workout experiences, digital integration, and community culture make it an attractive choice for international markets. As awareness and demand for health-oriented solutions grow globally, Crunch is primed to meet these needs – and with its strong leadership, robust franchise model, and an global growth plan, is ready to bring its mission to more communities worldwide. If you’re an entrepreneur or business leader who sees potential in bringing a respected and dynamic fitness brand to your country, Crunch could be the right partner. Its inclusive philosophy and established brand recognition offer a solid foundation for success. Reach out today to learn more about how you can bring the Crunch Fitness experience to your region and be a part of this exciting global journey. F O R F U R T H E R I N F O R M A T I O N Contact: sales@crunch.com Visit: crunch.com/franchise Established: 1989 Number of outlets: 490+ worldwide Locations of units: Over 1,600 franchise rights sold FRANCH I SE OVERV I EW 29 GLOBAL-FRANCHISE.COM CRUNCH FITNESS