Global Franchise 9.2 - Issue 56

To b From a single shop in Fukuoka, Japan to an expanding international brand, Uncle Tetsu’s Japanese Cheesecake offers an exciting opportunity to bring authentic Japanese desserts to global markets Tetsushi’s entrepreneurial journey blossomed in the 70s and 80s, opening various ventures, including Hana Jam, the shop where he first introduced the now-iconic Japanese cheesecake – a delicately soft, airy dessert that quickly became beloved by locals. This cheesecake stood out for its simplicity and melt-in- your-mouth texture, capturing the essence of Japanese flavors. By 1990, Mizokami focused entirely on the cheesecake, launching Uncle Tetsu’s Freshly Baked Studio, where customers could witness each cake’s creation, emphasizing quality, freshness, and the joy of a unique dessert experience. Now, Uncle Tetsu’s Japanese Cheesecake is a phenomenon with a clear mission: to make Japanese cheesecake as universally loved as sushi or ramen. Expanding steadily, Uncle Tetsu aims to open 60 units by 2025 and reach 100 by 2030, bringing the heart of Japan’s Tessy’s Village to a global audience. As the brand expands across Canada, the USA, Taiwan, Japan, and Indonesia, plans are underway for Europe, the U.K., and South America. Each market offers a unique opportunity for Uncle Tetsu to connect with diverse cultures by blending Japanese authenticity with local flavors. For instance, Brazil’s large Japanese population and appreciation for cultural flavors create a perfect entry point in South America, where Uncle Tetsu can introduce Japanese-inspired treats with local twists like tropical fruits or dulce de leche. Uncle Tetsu’s unique Fresh-Made Mini Factory model differentiates it from other dessert franchises. Each cheesecake is prepared on-site, hand-whisked, and baked daily for peak freshness, ensuring the same authentic, high-quality experience across all locations. With new items like cheese tarts and honey madeleines, Uncle Tetsu combines innovation with tradition, expanding the appeal of Japanese desserts worldwide. To maintain consistency, Uncle Tetsu invests in hands-on training, sending specialized trainers to each new location to adapt recipes with locally sourced ingredients, reinforcing the brand’s commitment to freshness and community support. This careful balance of technology, customized ovens, and staff training upholds quality and offers franchisees a unique value proposition. Uncle Tetsu is actively seeking franchise partners who align with Mizokami’s dedication to craftsmanship, quality, and cultural respect. Prospective franchisees receive comprehensive support, from in-depth training and marketing assistance to operational support. With a loyal and culturally diverse customer base – fromGen Z to Baby Boomers – Uncle Tetsu offers franchisees a compelling, globally resonant brand that brings the taste of Japan to every corner of the world. B R E A K O U T B R A N D UncleTetsu’s Japanese Cheesecake Investment: $150,000 - $1,000,000 USD Established: 1990 Number of outlets: 56 Contact: franchise@uncletetsu.com Uncle Tetsu’s Japanese Cheesecake Founded by Tetsushi Mizokami in 1990, Uncle Tetsu’s Japanese Cheesecake introduced the art of Japanese baking to the world. Born and raised in Hakata, Fukuoka, Mizokami learned the traditional craft in his parents’ cake shop, fueling his lifelong passion for quality desserts and ultimately inspiring his creation of the world’s first Japanese cheesecake concept. Uncle Tetsu has since sparked a global trend for unique and delectable Japanese desserts. 20 GLOBAL FRANCHISE Issue 9.2 PARTNER CONTENT