Global Franchise 9.1

GLOBAL FRANCHISE MEETS JACK MONSON “The focus of franchise development marketing – and indeed the hero of a franchise brand’s story – must be the franchisee.” The Brand J president and host of the Social Geek Radio podcast hosted the Global Franchise Awards at the IFA Convention, a role he embraced with all his usual warmth and wisdom. But the award winners were not the only talk of the evening. Monson’s company Brand J has recently merged with BizCom Associates, a formidable union that’s set to further ignite digital marketing and storytelling in the franchising sphere. In our interview on page 22, Jack outlines the special ways in which the two marketing powerhouses will work together to further the impact and influence of franchising. Lindsay Junk is President of YogaSix, one of the boutique fitness brands that make up the Xponential Fitness family and the largest yoga provider in the world. On page 78, the sport-loving CEO describes her career journey and why flexibility and balance are increasingly important when chasing goals and achievements. A DAY IN THE LIFE GLOBAL-FRANCHISE.COM 7 FRANCHISING SHOWS GLOBAL GROWTH The 2024 Franchising Economic Outlook is IFA’s annual study in partnership with FRANdata, detailing the sector’s performance for the past year and projected economic outlook for the months ahead. Here are this year’s highlights: 4.3% jobs will be created for the global economy, with total franchise employment forecasted to reach 8.9 million $893.9 221,000 BILLION is the predicted output of franchised businesses, an increase of 4.1% from 2023 1.9% is the percentage increase of franchise units predicted to open in the U.S. this year, taking the overall number to 821,000 Personal services and quick service restaurants (QSRs) will experience the strongest growth of any industry Growth in the Southeast and Southwest will outpace the rest of the U.S. franchise market. California and Washington are forecast to be the slowest-growing states (- 4.2% and -2.3%, respectively) Is the pace at which franchises’ GDP will continue to grow