Global Franchise 9.1

EMBEDDED IN COMMUNITIES In the UK, Chicken Cottage is committed to sustainable growth and investment in its local communities. The brand’s multi-unit franchise opportunities require franchisees to open at least three outlets in their territories within five years, creating employment opportunities at every level and bringing much-needed stability and vitality to local communities and high streets. “We don’t just operate in communities; we are an active part of them,” says Greg. “As a socially responsible brand, we continually build trust and relationships with our customers and neighbors. Our franchisees foster connections and collaborations within their local business communities and many of our stores support their local mosques and sporting clubs, as well as donating leftover food to homeless charities and providing discounted meals for emergency services workers.” time, we have built a reputation for being ethical in our approach to everything we do, and we are proud of the fact that we were the first in the UK to recognise that our customers wanted a halal fried and grilled chicken option. Our franchisees would agree that our halal approach has helped to embed our brand and their businesses into their local communities at large.” As Chicken Cottage gears up for another surge of global growth, it’s inviting international partners to join its journey, offering tempting master franchise opportunities backed by a robust support system along with the brand’s trademark s ense of social responsibility. RAPID GLOBAL GROWTH Chicken Cottage franchisees benefit strongly from belonging to an aspirational legacy brand with a strong presence, instant recognition and a nurtured and loyal customer base, qualities that lend themselves to further expansion. “As the Chicken Cottage brand continues to gain popularity within all communities, we are embarking on a major recruitment campaign to attract new franchisees to help us continue our international growth, says Greg. “Initially, we’re targeting whole of Europe, strategically focussing on countries such as Ireland, France, Germany and Turkey. Our target is to be at 100 stores by 2027. At the same time, we are continuing our expansion in North Africa, where we will have six stores trading in Kenya by the end of the year, and agreements in place to open stores in Somalia. It’s going to be a busy few years!” EXCITING OPPORTUNITIES FOR INVESTORS To power the growth strategy, Chicken Cottage is looking for international partners to develop the brand in their respective country or territory. The program offers full rights to manage operations, lead marketing strategy, manage supply chain and drive the growth of the brand with the support of the UK headquarters, but the prospects will need to fulfil three important criteria: Capacity to invest in the business over an initial period of 10 years as a franchisee Capability to develop the business through very strong contacts/ network and a good understanding of the regional market A strong understanding of the operations of a QSR business, either through direct involvement in the industry, or through having a very strong operations and business development management team in place. Ideally, the prospects should already be involved in the QSR or hospitality business in their territory and have a good understanding of the market sector. Better still, they will already be a master franchisee for another global restaurant brand and looking to expand further into the fried and grilled chicken business. EXCEPTIONAL SUPPORT SYSTEM Chicken Cottage HQ provides ongoing support to all its franchisees through every step of their journey. From site selection and store setup to marketing campaigns and operational guidance, the experienced team is always on hand to ensure their success. As such, its master franchise partners will also have access to a wealth of experience, developed through 30 years of operation. “Beyond this, they will also leverage off our reputable and recognizable brand,” adds Greg. “For the last 30 years, Chicken Cottage has led the way in providing 100% halal, grilled and fried chicken to loyal customers” Franchise Overview Chicken Cottage Established: 1994 Number of franchised outlets: 66 Location of units: UK, South East Asia, Africa Minimum capital required: £500,000 Contact: Franchise@ chickencottage.com chickencottage.com GLOBAL-FRANCHISE.COM 69 CHICKEN COTTAGE