Global Franchise 9.1

sees non-Latinos getting wealthy from owning or leading franchise brands serving Latin food, Cilantro Taco Grill is breaking barriers by supporting Latino workers. It’s one of the only Mexican food franchises owned by Mexicans and has reached massive success while supporting employees in becoming franchise owners themselves. The intended long-term impact on Mexican communities is significant – the brand plans to open 1000 locations over the next 10 years. By providing marketing support, Perez is doing much more than just putting his face on the front of the franchise. He is a true advocate, lending his voice, star power, and talent to grow the franchise across the world. This includes promoting the brand and new openings on his social media channels and at concerts, partnering with founder and fellow Latino Temoc Morfin on media appearances, and even connecting Cilantro with key industry players interested in the brand. Perez speaks passionately of his own “American dream” accomplishments and the responsibility he feels to help others achieve theirs. In both Temoc and Cilantro, he feels a kindred spirit. “What really made me fall in love with the opportunity and with them as human beings is the story,” said Perez. “If we relate to each other’s stories, then that means we will always find ways to create solutions in the business.” Another brand benefitting from having a genuine famous fan is Famous Toastery, a North Carolina-based brunch restaurant chain enjoying national exposure thanks to its partnership with NASCAR driver Michael McDowell. “Michael and his family have been avid fans and loyal guests of Famous Toastery for nearly a decade, said president Mike Sebazco. “As discussions of a partnership came about organically, it was only fitting that we would formalize an agreement. Michael’s synergies with Famous Toastery range from being a pillar in the community to sharing values in common, as well as a mutual desire to grow our brands. The partnership evolved from appearances and social media to custom race-day gear and impactful messaging showcased in marketing campaigns focused on McDowell. “Michael serves as a respected ambassador and voice in the NASCAR world – allowing Famous Toastery to be part of conversations and communities which we may not have been involved in prior to the partnership,” continued Sebazco. We are now able to speak to diversified outlets including, but not limited to, NASCAR and sports-centric distributors. Michael races nationwide and has an avid following of fans across the U.S., allowing Famous Toastery to grow outside of its regional roots. McDowell’s partnership also led to Famous Toastery hosting the Famous Toastery Bowl in December 2023 alongside ESPN, again landing Famous Toastery on the national stage.” Michael McDowall isn’t the only racing driver focused on franchising. NASCAR champion Joey Logano, renowned for his outstanding career achievements, recently teamed up with The Good Feet Store, significantly elevating the brand’s visibility and credibility. Logano’s sincere endorsement, boosted by his personal experience of the product’s benefits, serves as a compelling marketing asset, bolstering the brand’s reputation as leading arch support specialists, and resonating strongly with customers through his authenticity. Eric Kaplan, the owner of “Armando Perez is doing much more than just putting his face on the front of the franchise” Michael McDowell, Famous Toastery Joey Logano, The Good Feet Store KSI and Logan Paul, aka The Sidemen, Sides INS IGHT 58 GLOBAL FRANCHISE | ISSUE 9.1