Global Franchise 9.1

The celebrity franchise phenomenon rawn by the opportunity to create a legacy as well as another lucrative string to their bow, celebrities have found a new stage on which to shine – franchising. But what advantages does star power really bring to brands and businesses, and how can franchising serve the needs of those already in the public eye? We talk to brands who have teamed up with famous faces to find out what impact the partnerships have for all parties. Why celebrities choose franchising While talent and a dash of business acumen may propel the lucky ones into the limelight of fame and fortune, the appeal of franchising resides in its promise of enduring financial stability and entrepreneurial satisfaction, qualities often elusive in the volatile world of showbiz. Franchising presents celebrities with an opportunity to broaden their revenue streams beyond their main pursuits in sport and entertainment, ensuring long- term security and fostering additional sources of income. In fact, franchising appeals to celebrities for the same reasons as many others with capital to invest. Focusing an entire career on performance doesn’t necessarily teach real world business skills, but franchising provides a ready-made business model along with comprehensive support, particularly appealing to those who may lack experience in running a business but keen to explore entrepreneurship. In other instances, it’s precisely their expertise and business acumen that catapult individuals into elite celebrity status. Take Jon Taffer, for example. His renowned reputation across the entertainment and hospitality sectors stems from years spent honing and disseminating his expertise in the art of crafting successful bars. His hit television show, Bar Rescue, has solidified his position as one of the most D Franchising has always offered huge opportunities for collaboration, but some partnerships can open a star- studded path to success for all parties involved Jon Taffer, found of Taffer’s Tavern INS IGHT 54 GLOBAL FRANCHISE | ISSUE 9.1