Global Franchise 9.1
Southern hospitality goes global Slim Chickens is planning for its hand-breaded chicken to take the world by storm with the power of its franchisees lim Chickens is seeing rapid growth in the quick service restaurant industry. The better-chicken brand, known for its southern comfort food and hand-breaded chicken tenders, is rapidly expanding across the U.S. and worldwide. The franchise is on track to open 70 locations per year, with a 50% increase in store openings by 2025. Slim Chickens attributes its widespread interest and loyal following to its commitment to quality, ability to adapt to external factors, and a high-touch executive team that stays in tune with its franchisees’ bottom line. INNOVATING IN THE INDUSTRY The restaurant scene is one that continues to evolve. In response, Slim Chickens constantly innovates to stay up to date with the latest technology, real estate trends, and expectations of established multi-unit operators. Currently, operators are seeking increased flexibility. In response, Slim Chickens has developed a new store format which reduces costs while maintaining the brand’s distinctive atmosphere. In turn, franchisees can accommodate smaller footprints without compromising on quality or customer experience. While Slim Chickens seeks to embrace the new, it’s also committed to remaining consistent in terms of its brand and reputation. It believes that customers should be greeted with mouthwatering food and a welcoming contemporary southern ambiance regardless of whether they’re on the go or dining in. GLOBAL ASPIRATIONS Within the past six months, Slim Chickens has signed more than 50 new development deals, with 50+ new openings and 10 new territories, including Turkey, Nevada, and Wisconsin. It has also celebrated non-traditional openings at Istanbul Airport and the University of Arkansas Fort Smith, which have consequently yielded attractive returns for investors and continued to garner a following. Currently, Slim Chickens has over 265 stores and more than 1,100 signed agreements in the pipeline. The franchise is also projecting to have secured an additional 80 development deals in key markets, including Massachusetts, Ohio, Pennsylvania, New York, Virginia, Connecticut, Canada, Europe, the GCC, Asia, and beyond. The franchise is looking to continue its strong trajectory of global expansion and, in turn, is inviting multi-unit operators to join their journey of growth and redefine the fast-casual and quick-service dining experience. S Year established: 2003 Number of franchised outlets: 265+ Locations of units: U.S., U.K., Turkey Minimum required capital: $3,000,000+ Contact: Jackie Lobdell, vice president of franchise development: jackie@slimchickens. com, 630-300-4798 linkedin.com/ company/ slim-chickens/ Franchise Overview Slim Chickens GLOBAL-FRANCHISE.COM 47 BEHIND THE BRAND: PARTNER CONTENT SL IM CHICKENS
Made with FlippingBook
RkJQdWJsaXNoZXIy OTgwNDE2