Global Franchise 9.1

POWER BRANDS FRANCHISE MARKETING FIRM Reshift Media Inc., Winner STEVE BUORS CEO and co-founder Canadian marketing agency Reshift Media develops digital marketing strategies, processes, and technology custom-tailored to the specific needs of franchise organizations. This decade- long focus on solving marketing problems for franchise companies has established Reshift Media as the global leader in franchise digital marketing. “Having worked with hundreds of franchise systems around the world, we have seen the amazing growth potential of franchising first-hand,” says Steve Buors, CEO. “There is no doubt that franchising is a unique business, so it requires a unique marketing approach.” In addition to solving issues for their franchise clients, Reshift Media has also been an active contributor to the international franchising community, working closely with organizations such as the Canadian Franchise Association and International Franchise Association to understand what the challenges are on the ground. FRANCHISE TECHNOLOGY Through their extensive experience working with franchise systems, the Reshift team has developed franchise- specific marketing platforms, including Brand Amplifier and Franify. These solutions allow franchise companies to rapidly scale their marketing by creating localised campaigns that remain aligned with head office messaging. The tools have been so successful that they’ve been licenced by other agencies that are servicing franchise customers. The next 12 months are a crucial growth period for Reshift Media. “We are looking to expand our presence even more internationally,” confirms Steve. “The majority of our business is still in North America. We’ve targeted the U.K., Australia, and New Zealand as major areas of growth for us going forward.” reshiftmedia.com THE FRANCHISING CENTRE Best Franchise Consultancy, Highly Commended The Franchising Centre has 76 international franchise consultants who partner with franchisors and franchisees to help them achieve their goals. In operation for more than 25 years, the business has garnered expertise to advise on strategy, international expansion, recruitment, training and support, and legal advice, boasting a very high client retention rate and delivering information to the industry via a variety of channels. LATHROP GPM Best Franchise Law Firm, Winner The full-service law firm comprises 234 attorneys and staff across its practice areas, partnering with franchises to anticipate challenges and achieve goals at all stages of their development in markets throughout the world. It currently serves a wide range of sectors, offering expertise in areas such as corporate law, litigation, real estate, intellectual property and employment law, offering its clients tremendous value and experience in franchising. ROSEN KAROL SALIS PLLC Best Franchise Law Firm, Highly Commended The New York-based law firm has been in operation for more than 35 years, providing specialized franchise services such as area development and franchise agreements. It has represented a huge number of notable brands including American Express, Burger King, UPS, Jani King and Dunkin’ as well as many franchise associations and groups of franchisees. BIZCOM ASSOCIATES Best Franchise Marketing Firm and Best Franchise PR Firm, Highly Commended This PR, marketing and advertising agency helps franchises to increase brand awareness and reach new customers by bringing stories of success into the public arena via strategic marketing comms, navigating the ever-evolving media landscape and leaning into trends. There’s been a long list of results including national coverage and award-winning influencer campaigns – all backed by testimonials from happy clients. FIREAWAY PIZZA Regional Champion, Europe Founded in 2016, the pizza restaurant now has more than 160 locations across the UK alone with ambitions for further growth across Europe. With a healthy and innovative approach to Italian pizzas, it uses local ingredients and makes the dough by hand, before cooking in a 400-degree fire oven. The results come in at around half the calories customers expect. KX PILATES Regional Champion, Asia Pacific The boutique studio fitness franchise uses high-intensity interval training (HIIT) and reformer machines in small classes, ensuring individualized attention and real and ongoing results for clients who want to add resistance and target specific muscle groups. The brand is expanding internationally, with master franchisees in New Zealand, Singapore and Indonesia and plans to launch its first master franchise partnership for the USA later this year. GLOBAL-FRANCHISE.COM 31 AWARDS 2024