Global Franchise 9.1

Raising the bar Snap Fitness is setting the standard for a new era in global fitness franchising Snap Fitness has stood as a trailblazer in the fitness industry since its establishment in 2003. After all, sustaining a business in this dynamic sector for over two decades demands adaptability and innovation. However, the pandemic accelerated industry change at a rate never seen before. While the world seemingly stood still, Snap Fitness seized the opportunity to reposition the brand and become an early adopter of holistic fitness. This strategic pivot ensured Snap Fitness maintained its alignment with rapidly changing needs and serves as a clear testament to the franchise’s commitment to staying ahead of the curve and continuously evolving. LEADING PHILOSOPHY The gym’s ‘For the Feeling’ initiative has been incredibly successful with both franchisees and members. The new S positioning aligns perfectly with the needs of modern gym-goers who are seeking more than just physical transformation. By emphasizing the intrinsic benefits of exercise, such as increased energy, reduced stress, improved mood, and enhanced self-confidence, Snap Fitness is tapping into a deeper, more meaningful motivation for members. Dani Diab, Master Franchisee for Snap Fitness in Hong Kong and Taiwan, commended Snap Fitness for its unwavering resilience in an ever- changing market landscape. “Despite the macroeconomic challenges of the past three years, I have no regrets,” Diab expressed. “Working closely with the Lift Brands team has been a pleasure – they provide unwavering support and understanding throughout the process. The enduring popularity of the Snap Fitness brand is a testament to its resilience, which has only been enhanced by the new brand positioning, aesthetics and vibe. I’d like to thank Snap Fitness for empowering my team to contribute to the brand’s rich history and promising future.” Snap Fitness is driven to provide experiences that encourage positive lifestyle habits and leave a lasting impact on both its franchisees and members. The team, and its community of franchisees, is proud to offer the most inclusive, empathetic and supportive fitness experience to every ability, based on a philosophy that’s all about the feeling. BESPOKE TECH It’s evident that delivering exceptional experiences for its membership extends far beyond the confines of the gym walls. Snap Fitness wholeheartedly embraces this philosophy, as reflected in its complimentary member app – the Snap App. Through the Snap App, members gain access to a comprehensive suite of BEHIND THE BRAND: PARTNER CONTENT 12 GLOBAL FRANCHISE | ISSUE 9.1