Global Franchise 10.3

04 Franchise PR Fishman Public Relations is America’s leading PR agency, built on decades of leadership, trusted relationships, and a close connection to the franchise industry since 1991. Fishman believes great agency brands evolve through consistency, insight, and partnership: its work reflecting a steadfast commitment to strategic storytelling, innovation, and client success. With a prominent industry presence and forward-thinking team, Fishman continues to help franchise brands navigate change, elevate visibility, and lead with credibility across markets and media. BOOTHS 410–414 05 Operational Tech MyTime is an all-in-one platform designed to help franchise networks scale without complexity. Rather than relying on multiple vendors and disconnected systems, MyTime provides a single, cloud-based solution covering in-store and online appointment booking, point of sale, integrated payments, automated email and SMS marketing, and advanced reporting. Easy to deploy, the platform integrates seamlessly with existing systems and can be accessed via web or mobile, including the POS terminal, streamlining mission-critical operations for zors and zees alike. BOOTH 324 06 Local Marketing Marvia is a distributed marketing platform built specifically for growing franchises. It’s simple enough that your franchisees will actually use it, but powerful enough to drive real results. Brands like Kidstrong, Domino’s, and Nurse Next Door use Marvia to create marketing materials, coordinate campaigns and events, and grow local revenue while maintaining brand consistency.When Domino’s made the switch to Marvia and started automating content creation tasks, they saw an 83% decrease in localization requests and started saving $3K weekly. BOOTH 439 Global gathering The IFA Annual Convention remains a key touchpoint for the global franchising sector, bringing together franchisors, franchisees, suppliers, and investors for several days of structured discussion and insight. The show provides many opportunities for peer exchange, deal-making, and relationship-building across mature and emerging brands. For many attendees, its value lies in the ability to benchmark challenges, compare approaches, and understand how franchising is evolving in practise, not just in theory, across a broad range of markets and franchise models. 2026 IFAANNUAL CONVENTION February 23rd-25th Mandalay Bay Convention Center 77 GLOBAL-FRANCHISE.COM IFA26 CONVENTION