Global Franchise 10.3

01 Legal Counsel Lathrop GPM is a full- service, Am Law 200 U.S. law firm with 360 attorneys across 13 offices. Formed through a series of strategic mergers, including a 2024 combination with Silicon Valley’s Hopkins Carley, the firm offers a broad range of legal services, spanning corporate transactions, litigation, intellectual property, franchise and distribution, labor and employment, real estate, and private client work. Recognized for its client service and innovation, Lathrop’s franchise practise is ranked among the world’s leading teams by Chambers & Partners. BOOTH 536 02 Growth Marketing HigherVisibility is a full- service digital marketing agency, working with clients ranging from SMBs to franchises and multi-location brands. The agency is known for delivering strong strategy- led campaigns designed for measurable, scalable performance. While best known for SEO expertise, HigherVisibility operates across the full marketing funnel, aligning tactics with clear business goals driven by its proprietary Targeted Growth System™, built to eliminate generic targeting, disconnected tactics, and unclear ROI. BOOTH 850 03 Location Intelligence Atlas Mapping is a location strategy partner helping businesses decide where to grow next. By combining client data with trusted third-party insights and delivering it through its intuitive online platform, Atlas provides a clear, practical approach to expansion planning. Guided by its motto, “solve complex problems with logic and grace,” the team turns complex mapping and analytics into confident decision-making. Fun is a core value, with a strong focus on clarity and collaboration, helping clients engage with data- driven insights without losing sight of the journey. BOOTH 335 Franchise growth rarely happens in isolation. Behind every successful brand is a network of suppliers providing the systems, services, and expertise that support scale, consistency, and long-termperformance. From technology andmarketing to operations, finance, and development, joining forces with the right partners can accelerate expansion and help brands adapt as markets mature and evolve. The 2026 IFAConvention offers the opportunity to engagewith these suppliers in one place. Here, we spotlight six brilliant suppliers exhibiting at the IFA. Visit their booths, start a conversation, and explore howthey can support your next stage of growth. Behind every growing franchise are suppliers shaping scale, performance, and long-term momentum Scaling starts at IFA 76 GLOBAL FRANCHISE Issue 10.3