Global Franchise 10.3

Delivering proven success in the global fitness franchise market, Plus Fitness continues to scale internationally through disciplined expansion, multi-site ownership, and a franchise system trusted by operators worldwide Plus Fitness offers franchisees a compelling low-cost, low-risk investment model supported by proven unit economics and a comprehensive support infrastructure. The franchise system’s 800-strong workforce includes 190 successful franchisees who benefit from structured onboarding, continuous mentoring through dedicated Business Performance Managers, and data-driven performance optimization. The model provides extensive resources, including weekly training programs, monthly performance benchmarking, annual conferences, and a comprehensive digital library of marketing assets and operational tools. “At Plus Fitness, growth isn’t about chasing numbers. It’s about leading with clarity, backing franchisees at every stage, and building strong, profitable clubs that scale sustainably and stand the test of time,” says director Gordon Martin. Plus Fitness distinguishes itself from the competition through affordable, inclusive fitness experiences delivered in state-of- the-art training environments. Open-plan clubs featuring strength, cardio, and functional zones welcome members of all fitness levels, while flexible memberships and diverse group classes ensure accessibility for entire communities. The brand is not just building gyms; it is creating wellbeing destinations that foster confidence, belonging, and sustainable health outcomes. This community- anchored approach drives strong retention and loyalty, contributing to 15%membership growth. The master franchise model enables rapid international scaling while maintaining brand consistency. Rigorous market validation using GapMaps, IBISWorld reports, and demographic analysis ensures each new territory’s viability. Recent agreements have secured five additional regions – the United Kingdom, Hong Kong, the Philippines, Malaysia, and Singapore – positioning Plus Fitness for continued global leadership. Plus Fitness’s excellence has been recognized through finalist placements in major franchising awards, top-ten national rankings, and a prestigious five-star FRANdata assessment. Looking ahead, the brand aims to establish itself among the world’s most trusted 24/7 fitness franchises, deepening market penetration while strengthening franchisee profitability and community impact. With annual turnover reflecting a high-performing, scalable system and a growing base of multi-site owners, Plus Fitness represents an exciting opportunity for franchisees seeking proven success in the thriving global fitness market. B E S T F I T N E S S F R A N C H I S E Plus Fitness Plus Fitness Since establishing its franchise model in 2009 and pioneering 24/7 operations in 2011, Plus Fitness has evolved from a Sydney startup into a global fitness powerhouse with 212 locations across Australia, New Zealand, and India. Under the strategic ownership of ASX-listed Viva Leisure since 2020, and through its franchising division Chain Collective Group, the brand has achieved remarkable 20% international growth while supporting over 200,000 members worldwide. Established: 2009 Number of locations: 212 Current operations & territories: Australia, NZ, India 18 GLOBAL FRANCHISE Issue 10.3 GLOBAL FRANCHISE AWARDS 2026 FINAL ISTS