Global Franchise 10.2

32 | The European advantage Global franchisors are finding strong partners, and long-term potential in a continent primed for opportunity 38 | Insights into the European Franchise Awards 2025 As European franchising keeps pace with global standards, one truth stands out: this is not an industry of national champions, but of systems built to scale across borders 40 | Experience is everything Leading QSR franchises are showing that good old- fashioned hospitality and cutting-edge technology can – and should – work hand in hand 46 | Insider 12 pages of expert insight and commentary from the heart of the international franchising community 66 | The MUMBOmindset Inside the minds of successful multi-brand owners 71 | The training conundrum Why training fails to stick, how experience can work against you, and what every franchisor can do to close the competence gap in franchise sales 81 | Master the art of local marketing How to build a movement of local champions who embody your brand’s purpose in every zipcode 5 GLOBAL-FRANCHISE.COM In thi s i ssue