Global Franchise 10.2

and advisory sophistication that sustains it. The fact that specialist consultancies, law firms, and digital service providers are now sharing the stage with major franchise brands shows just how far the ecosystem has professionalized. What emerged in Brussels was more than a night of celebration – it reflected a sector stepping confidently into its next phase of evolution.Whether you’re a franchisor seeking master partners, a multi-unit operator expanding portfolios, or an investor scanning for scalable opportunities, one takeaway stood out in Brussels this year: the next chapter of European franchising won’t be written through expansion alone – it will be defined by great systems, smart networks, and strong foundations. For those watching closely, the European Franchise Awards are a strategic barometer of which systems, leaders, and partnerships are built for the future. Who was on the judging panel? Charlotte Oude Reimer Netherlands Franchise Association Olivier Mermuys CEO Cavavin Pip Wilkins British Franchise Association Cristina Matos Portuguese Franchise Association Farrah Rose The Franchising Centre Michaela Fischer German Franchise Association For further information on the European Franchise Awards, visit eff-franchise.com F U R T H E R I N F O R M A T I O N PRESIDENT OF THE JURY 2025 European Franchise AwardsWinners F R A N C H I S O R O F T H E Y E A R Gold Right at Home (UK) Silver Hizi Hair (Netherlands) Bronze Isotec (Germany) Excellence Award Guy Hoquet (France) F R A N C H I S E E O F T H E Y E A R Gold Sari Körkkö (Alina, Finland) Silver Alessio Piccardi (Mail Boxes Etc, Italy) Bronze Jon Radford (Football Fun Factory, UK) Bronze Karen Pollet (Carrefour, Belgium) I N T E R N A T I O N A L B R A N D O F T H E Y E A R Gold Mercure (France) Silver ERA (UK) Bronze Fortidia (Italy) E M E R G I N G F R A N C H I S E B R A N D sponsored by Localyzer Gold X’pert Impact (France) Silver Zorgmaatje aan Huis (Netherlands) Bronze Canopy Nurseries (UK) E M E R G I N G F R A N C H I S E E Eugen Johannes (TUV, Germany) E M E R G I N G I N T E R N A T I O N A L B R A N D Tinker Labs (Croatia) S E R V I C E S T O F R A N C H I S I N G Gold Stevens & Bolton (UK) Silver MCR Retailminds (Netherlands) Bronze Mobilosoft (Belgium) E U R O P E A N H A L L O F F A M E Manfred Maus 39 GLOBAL-FRANCHISE.COM Ins ight