Global Franchise 10.2

Centre-left groups in the European Parliament have argued that Delhaize’s restructuring risks undermining worker protections and weakening long-established labor standards. Trade unions and labor organizations have also raised alarms over potential job losses, citing procedures under Belgium’s “Renault law” for collective redundancies. For the European Franchise Federation, cases like this highlight the urgent need for better understanding of franchising at both national and EU levels.While franchising remains one of the most effective vehicles for entrepreneurship and job creation, misconceptions can distort policy debates and lead to overregulation. The EFF’s work, therefore, is not just about promoting growth – it’s about ensuring that franchising is recognised as a legitimate, transparent, and sustainable business model across all European markets. Emerging markets Moving toward the Mediterranean, Southern Europe presents a different kind of opportunity. Spain, Italy, Portugal, and Greece all boast vibrant hospitality and leisure sectors, driven by strong tourism economies. Here, seasonal demand shapes business operations, with brands needing to adapt to fluctuating volumes throughout the year. According to the EFF’s Italian members, “Southern European consumers often value in-person experience and social connection, creating opportunities for restaurant, café, and retail brands that emphasise atmosphere and community engagement.” Further east, in the formerYugoslavian states, franchise growth is accelerating alongside rising disposable incomes. The region is steadily converging withWestern European norms, fueled by infrastructure upgrades, EU integration, and growing investor confidence. Croatia’s retail, food service, and service sectors, for example, are expanding rapidly, with homegrown franchises demonstrat strong innovation and international potential. As Dr. Ljiljana Kukec of the Croatian Franchise Association (FIP) explains, “Croatia and our region offer first-mover advantages for quality brands ready to adapt to local markets. Now is the time to seize the opportunity and be As reported by JackWeber, director at FranchiseMatch Germany – the €147B powerhouse with strong demand for services, senior care, and B2B concepts. Portugal – Europe’s fastest- growing franchise market, with +20% growth in 2024. Spain – a top-5 global franchise market with deep experience and fast-moving trends. The Nordics – high-spending consumers and room for digital- first, health-driven brands. Italy – growing fast but with cultural and regulatory complexities. The Netherlands – one of Europe’s most structured, trend-driven, and export-ready markets. M A R K E T B Y M A R K E T Get set up for global growth Europe’s franchise market is changing fast, and smart franchisors are seizing the moment. • The biggest growth is coming from service, wellness, and digital-first brands that match Europe’s lifestyle shift. • Success isn’t about size; it’s about understanding local culture and adapting to how people live and buy. • Strong infrastructure, skilled talent, and open borders make expansion easier than ever. • Markets like Portugal, the Nordics, and the Netherlands are proving ideal launchpads for new brands. • Franchises that are fast, healthy, sustainable, and tech-savvy aren’t just growing – they’re defining Europe’s next chapter. EUROPE BY NUMBERS 180,000+ franchise outlets across the continent 2.6M people employed in franchising 24,600 active franchise brands TOPMARKETS: Germany, France, United Kingdom 35 GLOBAL-FRANCHISE.COM Ins ight