Global Franchise Issue 10.1

he best business ideas are often the simplest – and the most enduring. Complete Entertainment eXchange, or CeX, has transformed the traditional buy-and-sell model by specializing in second-hand technology, gadgets, and digital entertainment. With more than 30 years of operational experience, CeX has built a globally recognized, multi- award-winning retail brand that now spans over 600 stores across the UK, Spain, Ireland, Poland, Portugal, Italy, India, the Netherlands, Australia, and master-franchised outlets in Malaysia and Mexico. CeX focuses on a tight, complementary range of high-demand consumer products, including mobile phones, games, electronics, computers, movies, and VR technology – items that continue to dominate the digital and home entertainment market. What differentiates CeX is not only its product mix, but the sophistication of its systems and its ability to optimize margins through pricing intelligence and operational efficiency. At the heart of the model is a bespoke suite of proprietary tools that track product supply and demand in real time. Prices are continuously adjusted using AI input and decades of transactional data to achieve two optimal outcomes: a compelling sales price that beats the cost of buying new, and a strategic purchase price that ensures consistent, profitable inventory flow. Customers benefit from competitive pricing, generous warranties, and access to discontinued or hard-to-find items, while the business benefits from a loyal repeat customer base and a highly agile margin structure. As a franchise opportunity, CeX offers a powerful proposition. The brand’s live pricing website drives both footfall and transparency, letting customers view real-time stock levels and valuations. Unlike traditional retail, where margins are squeezed and customer engagement is waning, CeX offers a dynamic, recession-resilient alternative. The second- hand market is no longer niche – it’s mainstream, driven by consumers who value both cost and sustainability. CeX’s growth is driven through a carefully structured franchise model. The business is now actively seeking master franchise partners and area developers to lead the rollout of new territories worldwide. These are owner-managed businesses that require a blend of strategic oversight, operational scale, and growth capital. Ideal partners will bring retail experience at national or regional scale, strong sales and marketing credentials, and a vision to build out a multi-unit network in their region. In a consumer environment where value, convenience, and sustainability drive purchasing decisions, CeX is exceptionally well-positioned. It is a brand that combines robust infrastructure with market relevance offering both commercial upside and operational scalability. “In the next few years, we’d like to be able to call ourselves a £1bn turnover organization, and we’d like to become a truly global company. That will entail a presence in at least 20 to 25 major countries, and we need good local partners to make that happen,” says Hugh Man, founder and chairman of CeX. F O R F U R T H E R I N F O R M A T I O N Email: masterfranchise@webuy.com Visit: uk.webuy.com/franchise T Established: 1992 Number of outlets: 620 Locations of units: UK, Spain, Malaysia, Portugal, Poland, Mexico, Australia, Ireland, The Netherlands and India Investment range: $1,200,000 upwards FRANCH I SE OVERV I EW CeX has redefined the buy-and-sell model with proprietary tech, sharp pricing, and recession-proof appeal. Now, the award-winning brand seeks master franchise partners to drive its next wave of expansion CeX: Powering the second- hand retail revolution R E T A I L Minimum required capital: $1,200,000 80 GLOBAL FRANCHISE Issue 10.1 Behind the Brand | PARTNER CONTENT CeX