Global Franchise Issue 10.1

Attracting the right talent How to connect with franchisees who are genuinely committed, capable, and ready to growwith your brand 01 Define the right fit Start with a clear picture of your ideal franchisee. That means looking beyond the basics – yes, financial readiness and relevant experience matter, but so do mindset and soft skills. Resilience, adaptability, and leadership are essential qualities, especially now. Align your marketing and messaging to attract people with those traits, and you’ll spend less time filtering out the wrong leads and more time cultivating future top performers. 04 Stick to high standards Now’s not the time to lower the bar. A rigorous screening process helps ensure you’re bringing on people who are aligned with your culture, ready to work hard, and built for the long haul. Detailed applications, honest interviews, and personality assessments aren’t barriers – they’re guardrails for success. 05 Highlight your support systems The best candidates are looking for a real partnership, not a one-and-done deal. Make it clear how you’ll support them, not just during onboarding but throughout their journey. Emphasise training, mentorship, and operational guidance. Strong support is a powerful differentiator and a key reason high- quality candidates say yes. 02 Prioritize education over promotion Smart candidates are doing their homework and expect you to meet them halfway. Educational tools like explainer videos, webinars, or in- depth guides go a long way in setting expectations and building credibility. It also shows you’re invested in their success, not just a sale. In uncertain times, transparency builds trust – and trust attracts the right kind of people. 03 Let your franchisees do the talking Nothing beats real voices and real experiences. Showcase success stories that speak to the rewards and the realities of your business.When potential franchisees see someone like them succeed, it makes the opportunity feel more tangible and attainable. Especially during economic uncertainty, hearing from people who’ve overcome challenges carries extra weight. A ROADMAP FOR... 73 GLOBAL-FRANCHISE.COM Ins ight