Global Franchise Issue 10.1

Amaster franchise agreement allows a franchisee to grow and manage a brand within a specific territory, combining global brand strength with local or regional expertise. But while this model supports rapid expansion, it also requires a careful balancing act between maintaining brand consistency and adapting to regional markets. A one-size-fits-all approach can miss important regional nuances, while too much deviation from the core brand can lead to inconsistency. A well-established franchise offers significant advantages for its franchisees, including instant credibility, existing brand awareness and easier customer acquisition compared to independent businesses, but consistency across locations is key to building trust and loyalty. Customers appreciate knowing what to expect, which strengthens the brand’s reputation. Whether it’s the UK, Asia or Australia, our members experience the BFT difference – it’s why we’re proudly Different. Better. A master franchise agreement amplifies success by empowering franchisees to operate at a larger scale within designated territories. Adapting to local markets helps them thrive, both regionally and nationally, and knowing the local community – their habits, preferences and what they value – helps franchisees tailor their offerings and marketing strategies to suit. At BFT, we believe in ‘freedom within a framework’ – this means there is a set framework that franchisees must adhere to, but there is freedom within it to scale and adjust to meet communities' needs and expectations. Striking this balance is crucial – you want to be flexible enough to meet local needs without losing what makes the brand unique. A master franchise agreement plays a vital role in striking the right balance. It provides a structured framework that ensures brand consistency while offering franchisees the ability to be flexible and adapt to local markets – in other words, ‘think global, act local’. With a master franchisee who understands regional differences, there’s room to make necessary adjustments without compromising the brand’s core values while allowing them to stay agile and responsive to the community. FREEDOMWITHIN A FRAMEWORK M A S T E R F R A N C H I S I N G Tyler Sgro, CEO of Mathnasium Learning Centers, considers the personalized path to productivity and how individual recognition leads to motivated teams. Employee motivation has long been treated as a one- size-fits-all challenge by leaders. Traditional tactics like generic incentives, blanket rewards, and broad recognition programs may have worked in the past, but today’s workforce demands a more thoughtful approach. Employee motivation lies in understanding the unique strengths, goals, and aspirations of each team member.When leaders take the time to recognize what drives an individual, they unlock unprecedented levels of engagement, productivity, and loyalty – and it’s all about implementing personalized motivation strategies to ensure your teams feel valued and empowered. In any mission-driven organization, understanding what personally motivates your team is key to building long-term engagement. At Mathnasium, for example, most teammembers are united by a passion for helping children learn to love math. That shared mission is the heartbeat of our work. But even with that common Rethinking howwe motivate employees Hot on the heels of Body Fit Training (BFT) signing master franchise agreements across Scandinavia, Jason Clark, BFT’s global franchise sales director, discusses long-term success through the master model. “You want to be flexible enough to meet local needs without losing what makes the brand unique” 54 GLOBAL FRANCHISE Issue 10.1