Global Franchise Issue 10.1

hospitality, Chick-fil-A’s expansion highlights Singapore’s role as a strategic launchpad for global brands entering the region. Emerging sectors: education, wellness and digital franchising Beyond F&B, education and wellness franchises are rapidly gaining traction across Southeast Asia. Demand for enrichment classes, tuition centers, wellness spas, and boutique fitness studios is surging – particularly in urban hubs like Kuala Lumpur, Jakarta, and Bangkok. Franchise brands in edtech and early childhood education are actively expanding into markets likeVietnam and Thailand. Meanwhile, wellness and health-conscious lifestyle concepts – such as Pilates studios, vegan cafés, and mindfulness centers – are attracting the attention of younger franchisees and investors. Digital franchising is another promising sector. Tech-enabled service models such as virtual tutoring, app-based fitness coaching, and digital marketing agencies are helping franchisors scale with minimal brick-and-mortar presence. As Southeast Asia powers ahead with bold ideas, vibrant brands, and a new wave of entrepreneurs, FLAsia 2025 is the region’s definitive launchpad. For any brand eyeing global growth, Singapore should not just be viewed as a destination – it’s the beginning of the story. street food, fusion cuisines, and premium versions of local classics. This innovation appeals to both local and international customers, helping their businesses to stand out in a crowded marketplace. A key characteristic of hawkerpreneurs is their willingness to embrace change while respecting tradition. While they innovate, they remain grounded in the core values of hawker food culture – affordability, quality, and authenticity. This unique balance has helped them capture the attention of not just local food lovers, but also global investors and food enthusiasts eager to experience authentic Asian street food. Several hawkerpreneurs have made their mark both in Singapore and abroad. For instance, Hawker Chan, founded by Chef Chan Hon Meng, is a global sensation. Originally a humble hawker stall, it gained international fame when it became the first street food stall to earn a Michelin star in 2016. Today, Hawker Chan has expanded globally, with over 30 outlets around the world, thanks to the success of its franchising model. Similarly, Ashes Burnnit, a hawker stall offering gourmet charcoal-bun burgers, has expanded from a single location in Singapore to multiple outlets, including an international presence in NewYork City’s Urban Hawker food hall. CRAVE, born from a collaboration between two popular Singaporean hawker brands, now boasts over 40 outlets across Singapore. These examples are only the tip of the iceberg. Many other hawkerpreneurs are leveraging franchising as a vehicle for growth, with the potential to bring Singapore’s hawker culture to a global audience. The combination of affordable and unique dining experiences with a deep sense of cultural identity creates immense appeal for international markets. The growing trend of ‘food tourism’ also supports this expansion, as food lovers across the globe seek out new, authentic dining experiences. Franchising & Licensing Asia (FLAsia) 2025 is poised to provide a significant platform for hawkerpreneurs looking to expand their businesses. With the rise of hawkerpreneurs, FLAsia has recognised the unique opportunity to showcase the next generation of Singaporean hawker brands. For the first time in 2025, the event will feature the Hawkerpreneur Zone, designed to spotlight promising hawker brands eager to scale their operations. This is a major milestone, offering hawkerpreneurs a direct link to potential investors, franchise partners, and regional buyers who can help take their businesses to the next level. Franchising & Licensing Asia (FLAsia) 2025 takes place 18-20 September at Marina Bay Sands, Singapore. New features include Country Pavilions showcasing emerging concepts from South Korea, Malaysia, and Singapore; a Licensing Village, Hawkerpreneur Zone, and the FLAsia Knowledge Arena including international franchising experts, licensing consultants, IP lawyers, and success stories from across the region. Investor Speed Networking is a fast-paced matchmaking session connecting exhibitors with interested investors and master franchisees, and the Franchise Pitch Stage allows emerging brands to pitch their concepts live to a panel of investors and industry experts. To find out more, visit: www.franchiselicenseasia.com Contact organisers: flasia@constellar.co F U R T H E R I N F O R M A T I O N 35 GLOBAL-FRANCHISE.COM Ins ight