Global Franchise Issue 10.1

for this model. Cross-cultural appeal – from anime and K-pop to regional digital IPs – makes licensing an ideal model for brands seeking resonance across diverse markets. A notable example is TheWalt Disney Company, whose licensing business in Asia now contributes nearly 40% of global consumer products revenue. In China, Disney has launched a cross-border initiative to help local brands distribute Disney-licensed products internationally while also supporting global brands entering the Chinese market. A standout example of character licensing momentum in ASEAN is the partnership between Japan-based Spiralcute International and Singapore-headquartered Pacific Licensing Studio (PLS). Spiralcute, known for building heartfelt character brands, has appointed PLS as its first licensing agent for Southeast Asia. The collaboration will see popular Japanese characters such as Mofusand, Chikwawa, and Koupen Chan expanded across categories including apparel, stationery, toys, health and beauty, F&B, and digital platforms. The licensing advantage FLAsia 2025’s new LicensingVillage responds to this momentum, providing a dedicated platform for licensors Dian Xiao Er (Singapore): “The response (at FLAsia 2024) has been phenomenal, with keen interest from across Southeast Asia… It’s heartening to see visitors from Indonesia, Malaysia, and across Southeast Asia showing keen interest in franchise opportunities. We’re excited about future opportunities and look forward to joining FLAsia 2025” Yau Gan Mala Tang (China): “FLAsia 2024 has been an excellent platform for Yau Gan Mala Tang. The event exceeded our expectations, helping us secure many leads, including around 100 quality ones, with strong footfall even on the final day.” Avex Asia Pte Ltd (Japan): “FLAsia 2024 has been an incredible platform for us to explore growth opportunities in the region. As a Japanese company specialising in character licensing, we see great potential in connecting with businesses across Asia.” W H A T T H E E X H I B I T O R S S A Y : Opportunities for investors • Southeast Asia’s millennials, Gen Z, and growing middle class are driving demand for services in beauty &wellness, education, F&B, and tech. • By 2030, Gen Z will account for 23.2% of the global population, spending an estimated US$12 trillion. • Asia contributes to over 30% of global franchises, with markets like China and Southeast Asia leading the charge. • FLAsia 2025 connects franchisors with global growth opportunities and provides valuable insights and networking. 2024’s edition with near 100 exhibitors saw close to 4,000 attendees from over 53 countries and regions, with at least 20% of attendees being international buyers. THE FRANCHISE INDUSTRY INASIA of global franchises come from Asia-Pacific – the largest franchise market in the world. 30% CHINA 4,000+ franchise brands, 500,000+ outlets INDIA Franchise market growing at 30–35% YoY, reaching US$100B by 2024 TAIWAN 20% increase in brands since 2010 KOREA 50%+ growth in franchise brands since 2010 JAPAN 1,500+ brands, 240,000+ outlets 33 GLOBAL-FRANCHISE.COM Ins ight