Global Franchise Issue 10.1

A standout UK lifestyle franchise is now poised for U.S. expansion. With a proven model built on structured training, low overheads, and high customer loyalty, The Seasons Art Class offers a compelling opportunity for investors seeking flexibility, commercial strength and real creative impact The Seasons Art Class business model is designed to build franchisee confidence from day one. Training begins before any formal sessions, with a welcome pack, business overview, and early guidance on marketing and venue selection. This forms the foundation for a phased, six-month training process that delivers essential knowledge at key points along the franchisee journey. Training is delivered through a blend of in-person sessions, live art demonstrations, videos, detailed manuals, and remote support, catering to different learning styles and helping franchisees build long- term capability. Pre-launch support includes advertising setup, tutor recruitment, materials sourcing, and full systems walkthroughs. This practical, experience-led approach ensures each franchisee is ready to run their first class with confidence and clarity. “Our training is a structured process delivered over time, rather than overwhelming people with everything at once,” says Seasons Art Class founder GenWoodford. “It’s strategically designed to provide the right information at the right stage, in a variety of ways – regular guidance via live document memos, webinars and refresher training videos on our SharePoint platform. “The same level of care applies to our tutors, with a demonstration video provided for every single class, ensuring consistency and clarity across the board,” she adds. Ongoing support continues well after launch, with weekly checklists in the first course that new franchisees run, marketing prompts, admin reminders, and visual guides – all accessible via a central platform. Franchisees can also visit a showcase branch in the picturesque English Cotswolds for in-person refresher sessions. Additional training is provided as franchisees prepare to promote their next course and manage classes that combine new and returning students. “We recognize our franchisees are individuals who appreciate choice in how they learn and communicate,” adds COO Gen Merrett. “Having happy, engaged franchise owners is imperative to our success.” International franchise consultant Franz-Josef Ebel has worked with a wide range of franchise models and sees The Seasons Art Class as a standout. “It’s an outstanding franchise because it supports its franchisees from day one in an exceptional way,” he says. “There is not only thorough training for all aspects of the business, but also much inspiration. To my knowledge, there are no other part-time lifestyle businesses that perform as well as The Seasons Art Class branches.” “We continually reinvest in our systems, training and content in order to be the best version of ourselves possible,” saysWoodford. “As a result, franchisees are fully equipped to operate a thriving and profitable business.” I N V E S T E D I N S U C C E S S The Seasons Art Class The Seasons Art Class The Seasons Art Class has become one of the UK’s leading part-time lifestyle franchise opportunities, built around a tried-and-tested model of accessible art education for adults. With over 130 branches across the UK, it offers a flexible, part-time business that combines low overheads with high customer retention and strong commercial results. Now, the brand is preparing to expand into the USA, targeting locations with fast-growing 55+ populations – ideal for its creative, community-driven classes. Established: 2009 Number of branches: 130 Contact: info@theseasonsartclass.com www.perfectparttimebusiness.com 16 GLOBAL FRANCHISE Issue 10.1 50 high-support f ranchi sors | PARTNER CONTENT