GF Issue 54

FURTHER INFORMATION Visit franchiseparis.com/en/registration and use the code PAR4GW to get a free badge. The European Franchise Federation will be present at the Franchise Expo Paris, so if you would like any information on opportunities in other markets, contact Alisdair Gray at info@eff-franchise.com FRANCHISE EXPO PARIS AT AGLANCE: 600 exhibitors 500+ franchise brands 90 business sectors 30,000+ visitors 1,600+ international visitors is a very attractive and reliable country for foreign investments and particularly for franchise expansion projects. A word of caution, however: careful attention to labor laws is highly recommended before importing a brand to Italy. Although a considerable degree of liberalization has been introduced in recent years, Italian labor law is still highly protective towards employees in comparison to many other countries. Europe’s leading franchise show Organised by Infopro Digital and the French Franchising Federation, Franchise Expo Paris is a major franchising event on the world stage, supporting all project developers and people wishing to launch a business in fulfilling their entrepreneurial goals and raising their awareness of the advantages of franchising. One of the main priorities of the 42nd edition of Franchise Expo Paris is the visitor experience. “This new edition looks very promising. We redesigned our proposition last year to make Franchise Expo Paris the unmissable tradeshow for entrepreneurship in France and abroad. “We want to attract all project developers, and we are banking on this new format to appeal to even more brands and visitors,” said exhibition director, Sylvie Gaudy. The show is aimed at anyone with a business project or dream, no matter how far they have progressed in their entrepreneurial journey, including: • Business owners, whether independent or members of a network, who are considering franchising as a way of developing their business • Students, employees in a company or those seeking a career change who wish to set up in business and looking for a concept that fits their profile • Franchise candidates looking for a specialist opinion before they finalize their application • Franchisees wishing to develop their business (master, multi-unit and multi-brand) • Future franchisors wishing to validate their concept, become more familiar with the model, understand how to duplicate it and meet experts who can help them • Institutional investors looking for the right brand to set up and develop in their French or foreign geographical zone. Without brands, there wouldn’t be a trade show. Therefore, Franchise Expo Paris also reaches out to all franchising networks in France and further afield, covering areas as diverse as building, automotive, beauty, hotels, hospitality and childcare. More than 90 sectors converge at the show each year to recruit new franchisees, plan their geographical expansion and meet experts. Indeed, Franchise Expo Paris also boasts around 100 business creation partners, who attend the show to offer their advice and support to business creators, project developers and networks. Master Franchise Summit For the second year, Franchise Expo Paris is organizing an exclusive event at which French and foreign master franchisees and investors in search of new business opportunities can meet franchisors looking to expand into new geographies in France or abroad. It will take place on Sunday, 17th March, in a private area inside the expo to ease the visit experience of master franchisees. GLOBAL FRANCHISE.COM 73