GF Issue 54

GLOBAL FRANCHISE MEETS SCOTT GREENBURG “Hourly workers require a different approach to management” As a business motivational speaker, mentor and consultant, Scott Greenburg talks extensively to executives and franchisees from the brands who call him in. “I’m paid to speak, but most of my work is listening,” he tells Global Franchise. For franchisees managing hourly workers, Scott’s insights, detailed in his latest book, are game- changing. “If we want to manage today’s workforce, we need to spend less time complaining about them and more time understanding them,” he explains on page 30, revealing ways leaders can motivate, engage and retain shift workers in a way that benefits everyone, not least the bottom line. Rob Price is brand president of School of Rock, transforming lives through performance- based education and musical instruction. On page 78 the Steely Dan fan describes his formula for fulfilment, and why family, fun and helping teammates to achieve success and build their careers are his key motivators. A DAY IN THE LIFE GLOBAL ƒFRANCHISE.COM 7 STANDOUT STATS OF 2024 Franchising continues to make an impact on global economies, with recent data* showing some very positive signs as we head into another year of business is the estimated franchise market penetration rate in the U.S. in 2024 % The current estimated number of franchise establishments worldwide % OF FRANCHISES % , survive beyond the first five years, showcasing their resilience is the percentage of franchises owned by Millennials, indicating a shift in ownership demographics $ . TRILLION is the current estimated global franchise economy Health and wellness franchises are one of the fastest-growing sectors, with an annual growth rate of . % Franchise businesses globally provide employment to over 8 million people *Information sourced from IFA, Statista, Franchise Direct, Franchise Business Review, Entrepreneur, Grand View Research and IBISWorld