GF Issue 54

Member experience and outcomes are central to Snap Fitness, with more than 1,000 clubs globally “SNAP F I TNESS HAS REPOS I T I ONED AND I S STR I V I NG TO MAKE F I TNESS APPROACHABLE BY CREAT I NG A WELCOMI NG AND SUPER SUPPORT I VE ENV I RONMENT FOR PEOPLE AT EVERY STAGE OF THE I R F I TNESS JOURNEY” was the value of the US franchising industry in 2022 Statista $825 billion SNAP F I TNESS INC BEST F I TNESS The gym franchise has focused on cultivating an accessible and innovative experience, since recognizing that the general fitness industry can sometimes feel exclusionary. This approach has resulted in personal training teams using personas informed by extensive data to guide how they speak to individual gym members. Additionally, gym members can access supportive content and information through the Snap Fitness app which provides on-demand workouts, nutrition and wellness content, as well as a progress tracker. In 2023 alone, 32 new gyms opened, 96 gyms went through remodelling and 78 new territories were sold, while the Snap Fitness member population increased by 7%. “The rise of online platforms and virtual franchising models is blurring traditional geographical boundaries and opening up new avenues for franchise expansion” Strategic Management Journal Soccer Shots BEST CHILDREN’S AND EDUCATION The motto “Let’s Play!” drives this football education business which caters to children between the ages of two and eight. Although football is the key focus, activities are age-appropriate and incorporate games, songs, and playful drills – an approach that has cemented the brand within numerous local communities. Signarama BEST SIGNAGE & COMMUNICATIONS The business now has more than 650 stores around the globe – all providing signage services including banners and flags, building signs, company signage, outdoor and indoor signage. Franchisees oversee an expert team who look after design, consultation, production, and installation. Skyrun Vacations BEST EMERGING Now with more than 1200 properties across 30 destinations, the vacation rental business places huge emphasis of authentic local experiences. Franchisees operate within local communities and aim to fill the gap between impersonal hotel stays and difficult-to-organise private rentals. Mayweather Boxing + Fitness BEST FITNESS Founded by boxer Floyd Mayweather, the gym aims to offer high-energy, group work outs which incorporate boxing punches, strength training and bodyweight exercises. The brand now has more than 80 locations and offers gym-goers heart rate monitors to help achieve their best results. GLOBAL FRANCHI SE AWARDS : THE F INAL I STS 60 GLOBAL FRANCHISE | ISSUE 8.2