GF Issue 54

additional deep carpet clean on top of regular laundry services. Total Clean predominantly operates across the UK, however it has ambitions to expand internationally, and its current personalized approach will remain key to business growth. “We are adapting our business model to suit global markets, ensuring flexibility and relevance on an international scale,” says Ronan. For existing franchisees, Total Clean has remained a fruitful opportunity despite broader economic downturns, with double-digit year-over-year revenue increases considered commonplace. “The average profitability margin for our esteemed franchisees has surged by a remarkable 25% over the past financial year, demonstrating financial success and stability within our network,” confirms Damian Stanica, general manager. This financial growth and market resilience has been a reassuring factor in the franchisee experience at Total Clean. As a result, the franchise’s most recent survey Finalist spotlight: TOTAL CLEAN The best property maintenance nominee is maximizing cleanliness and minimizing inefficiencies with its multi-revenue stream approach The commercial and office cleaning company provides fundamental services such as office cleaning, waste management, carpet cleaning, and laundry services. Although the brand was established 35 years ago, it continues to adapt to market demands, more recently operating Covid-19 decontamination fogging. Total Clean also has its own range of CQC-compliant ‘Total Defence’ eco cleaning products, which are used by the team but also sold as janitorial provisions, creating an additional revenue stream. An untidy and unhygienic work environment can weigh heavily on people’s emotional wellbeing, which was especially highlighted when anxieties around germs grew to an all-time high during the pandemic. Total Clean has been combatting the elements of these environments that contribute to that stress via its rigorous and reassuring cleaning services. “Total Clean is revolutionizing the perception of cleaning, transforming it from a mere expense into a fundamental investment in people’s well-being,” says Ronan McCool, business development manager. “Our commitment lies in not just tidying up spaces, but in enhancing the overall quality of life for individuals.” Part of Total Clean’s approach has involved an education piece, which means ensuring teams communicate just how important maintaining a clean environment can be. It’s a strategic initiative for the brand that has been supported by success stories and client testimonials sourced from operations on the ground. For example, hygiene-critical brands such as Sunflower Healthcare and East Lancashire Medical Services have both publicly rated the brand five stars for its service. Every client’s cleaning routine is tailored to their individual needs, with the opportunity to pick from a wide range of services available. Within this, area managers have been given the tools to identify further revenue and cleaning opportunities for added value, such as an Established: 1988 Number of franchised outlets: 14 Location of units: UK Investment range: £20k-30k Minimum required capital: £20,000 Contact: franchise@totalclean.co.uk www.totalcleanfranchise.co.uk indicated a 90% satisfaction rate among franchisees. Moving forward the franchise is looking to underpin its expansion and enhance its client and franchisee experience by implementing technologies to improve efficiencies further. In turn, the brand hopes to double down on its commitment to providing comprehensive solutions in line with the highest standards of service. GLOBAL FRANCHISE.COM 59 SPOTL IGHT: TOTAL CLEAN AWARDS 2024 FINALIST