GF Issue 54

“THE BRAND I S CONT I NUOUSLY GROWI NG THROUGH OPEN I NG NEW STORES I N EX I ST I NG AND NEW TERR I TOR I ES SUCH AS THA I LAND AND I ND I A , ACH I EV I NG DOUBLE -D I G I T GROWTH OVER THE LAST YEAR” CHAT IME BEST FOOD & DR I NK A huge amount of growth has been achieved by this leader in the world of boba milk tea. Despite challenges within what is a fast-paced and ever-changing marketplace, Chatime has expanded in existing territories, launched into new locations, and is poised to accelerate its reach from 63 countries/regions and counting, with the addition of recent new market openings. Innovation has been a key driver of this success, with the latest technology implemented to achieve efficiency across store operations and logistics. The introduction of ATM (Automated Tea Mixer) for example, has reduced training costs, while ensuring consistent quality of products. Exciting marketing promotions through IP collaborations with BT21 and SpongeBob, have also helped franchisees maximize sale potential. 53% of all franchises are owned by multi-unit franchisees Sparkleminds “China’s strong demand for Western brands and rapid e-commerce growth offer significant opportunities for international franchisors” Journal of International Marketing 8.5m people were employed by the U.S. franchise industry in 2022 IBISWorld Platinum Wave Franchising BEST FRANCHISE CONSULTANCY Having been recognized by the franchising industry for quite some time, the business provides services to help brands navigate the franchise business model. These include kick-starting the franchise process, recruiting franchisees, improving network performance, and more. Rosen Karol Salis, PLLC BEST FRANCHISE LAW FIRM The New York-based law firm has been in operation for more than 35 years, providing specialized franchise services such as area development and franchise agreements. It has represented a huge number of notable brands including American Express, Burger King, UPS, Jani King, and Dunkin Donuts. School of Rock BEST CHILDREN’S AND EDUCATION The music school has achieved global renown for its reimagined approach to music education. Children are enrolled in a rock performance-based program, with opportunities to gain confidence playing on stage at festivals. Founded in 1998, the business has grown to 325 locations in 15 countries worldwide. GLOBAL FRANCHI SE AWARDS : THE F INAL I STS 58 GLOBAL FRANCHISE | ISSUE 8.2