GF Issue 54

“WI TH OUR NEWLY RECHARGED GYMS , STATE -OF -THE -ART EQU I PMENT, AND AN I NV I GORATED I DENT I TY, WE ’ RE YOUR TOP CHO I CE FOR AN ALL- ENCOMPASS I NG, ACCESS I BLE , FLEX I BLE , AND EXCEPT I ONAL F I TNESS JOURNEY” PLUS F I TNESS PTY LTD BEST F I TNESS The fitness market can be a competitive one when it comes to capturing the attention of potential gym-goers, but it is a challenge Plus Fitness has mastered. Having opened in 1996, the 24-hour gym has grown to more than 200 franchise outlets across Australia, New Zealand, and Asia with brand values centred around affordability, convenience and exceptional service. In recent years, a digital approach, a modern redesign, new marketing, and the use of innovative proprietary tech have been at the forefront of Plus Fitness’ operations, enabling franchisees to grow membership, improve functionality, make cost savings, and nurture a reliable revenue stream – all necessary traits in creating a successful and sustainable business. The global fitness franchise market value by 2028 GlobeNewswire $77.2 billion 44.4% of the global franchise market are food and beverage brands Statista (IFPG) International Franchise Professionals Group BEST FRANCHISE CONSULTANCY The 1500-member-strong organization supports those in the franchise industry, including franchisors, franchise consultants, and vendors. Its mission is to promote ethical franchising through collaboration, education, and advocacy. Just Cuts BEST LIFESTYLE The affordable salon franchise offers haircuts at price point, meaning services are accessible to a broader range of people. The brand aims to provide customers with a welcoming environment while delivering a convenient and speedy service. It currently has more than 180 salons across the UK. IHOP BEST FOOD & DRINK Breakfast is a mainstay on the menu at this franchise, with pancakes and waffles among consumer favorites. The brand, also known as International House of Pancakes, currently has more than 1500 locations in over 17 countries around the world. Franchisees largely benefit from the household name and the support of an extensive network. “We were recognized as global franchise champions last year, and it really kickstarted an amazing year for us” Callum Mackay, General Manager at Boost Juice International GLOBAL FRANCHI SE AWARDS : THE F INAL I STS 54 GLOBAL FRANCHISE | ISSUE 8.2