GF Issue 54

reservation platforms and other innovations.” All franchisees have access to an intuitive reservation system and the brand’s online platform which enables them to easily book and service customers, as well as seek support from head office should they need it. “By offering ongoing assistance in system implementation and troubleshooting, franchisees are equipped with the technological infrastructure to optimize customer experiences and overall business efficiency,” says Richard. “These initiatives collectively contribute to the success and resilience of franchisees.” So far, the business says success has culminated in operational efficiencies, financial stability, and an enhanced brand reputation, which has given franchisees the ability to pre-empt challenges and navigate hurdles before they come to fruition. Finalist spotlight: GREEN MOTION The best lifestyle nominee is hoping to lead the drive towards sustainable car usage, creating lucrative franchise opportunities along the way Founded in 2007, the UK-based eco-conscious car hire company aims to lower CO2 emissions within the vehicle rental space, and it has been praised for its transparent pricing. The franchise boasts a diverse fleet of hybrids, electric vehicles, and fuel-efficient models and frequently partners with charities to promote sustainability initiatives further. Currently, Green Motion has more than 600+ locations across more than 70 countries which makes it a truly global operation. It also partners with major booking aggregators including Expedia, Priceline, Booking.com, Kayak, and Orbits. The desire for greener modes of travel is growing and this is likely to continue when new government regulations surrounding CO2 emissions come into place. This mandated demand makes ample room for car rental companies which often offer a more sustainable consumption model. Green Motion has been leaning into this growing market since 2007. The car rental company is located in strategic areas such as near airports or high footfall areas and provides consumers with a variety of vehicles which include electric and fuel-efficient models. It’s the level of choice, combined with low costs and an authentic eco-conscious brand that has continued to attract a growing customer base. For franchisees, Green Motion has aimed to address the challenges surrounding brand awareness which typically come when launching an independent business. “Becoming a Green Motion franchisee provides immediate brand recognition, leveraging the reputation and trust associated with the brand to attract new and returning customers,” says Richard Lowden, founder and CEO. The franchise rolls out marketing efforts collectively to ensure that the network benefits from inclusive access to sales channels – a big one being Green Motion’s partnership with booking aggregators including Expedia and Booking.com. However, alongside campaigns, the Green Motions’ strategy affords franchisees the freedom to promote locally with tools provided by the business. “Green Motion franchisees also enjoy dedicated resources for research and development,” adds Richard. “It allows them to stay at the forefront of technological advancements and giving access to cutting-edge systems, Established: 2007 in UK Number of franchised outlets: 700+ Location of units: Worldwide Investment range: £50k-250k Minimum required capital: £500k+ Contact: franchise@greenmotion.com greenmotion.com “It has positioned them to thrive in a competitive market, adapt to changing industry dynamics, and contribute positively to the overall success and growth of the franchise system,” explains Richard. Although the brand already has a significant global presence it is hoping to continue Green Motion’s expansion further, with a goal of establishing locations in 100 countries by 2025. Western Europe, the Americas, and Asia-Pacific will sit at the heart of these expansion efforts. GLOBAL FRANCHISE.COM 51 SPOTL IGHT: GREENMOTION AWARDS 2024 FINALIST