GF Issue 54

Action Group BEST FITNESS With a hyper-focus on the fitness industry, the business provides PR, marketing, content creation, and commercial consultancy to big players in the market. These include David Lloyd, Les Mills, Everyone Active, and Snap Fitness. The business has also made the move to become an employee ownership trust. ActionCOACH BEST WHITE COLLAR The business coaching franchise has been taking entrepreneurs under its wing since 1993. Franchisees offer services such as executive coaching, group coaching, one-on-one sessions, workshops, and webinars. The brand has a strong track record of success and their clients have consistently reported positive results. All Points Public Relations BEST FRANCHISE PR FIRM Lead generation through integrated PR sits at the heart of this agency. It has an established history of working with franchise brands, aiming to deliver strong messaging via press releases, social media, digital marketing, and content creation. AlphaGraphics BEST SIGNAGE & COMMUNICATIONS End-to-end cross media campaigns are the core focus of this agency, servicing a range of sectors from automotive and education to hospitality and retail. Franchisees are able to offer clients numerous services including data analysis, design, digital marketing, and print, aimed at increasing lead generation. The BizCom team Anytime Fitness BEST FITNESS This 24/7 gym is rapidly growing, with the aim of providing members with a welcoming and supportive environment to help them achieve their fitness goals. Franchised gyms are equipped with work out apparatus and training spaces, which are overseen by qualified coaches. AppleBees BEST FOOD & DRINK The casual dining franchise has won the tastebuds of consumers across the world with its American comfort food – so much so that the brand now has more than 1500 locations across 11 countries. A comprehensive supply network means franchisees can offer food at reasonable prices. B I ZCOM ASSOCIATES BEST FRANCH I SE PR F I RM & BEST FRANCH I SE MARKET I NG F I RM Stories are often what elevates a brand to public awareness, but when you’re working within a business day in and day out, these narratives can become difficult to identify. As a PR, marketing, and advertising agency, BizCom Associates aims to help franchise businesses increase brand awareness and reach new customers by bringing these tales of success into the public arena. It navigates the ever-evolving media landscape and leans into trends such as the growth of social media via strategic marketing comms campaigns. There has been a long list of results from this approach including national coverage and award-winning influencer campaigns – all backed by testimonials from happy clients. “OUR PUBL I C I TY, D I G I TAL MARKET I NG, DES I GN AND PUBL I SH I NG D I V I S I ONS PROV I DE YOU WI TH THE SCOPE OF TOOLS NEEDED TO REACH AND ENGAGE TODAY ’ S AUD I ENCES WHEN , HOW AND WHERE THEY WANT TO BE REACHED” GLOBAL FRANCHI SE AWARDS : THE F INAL I STS 48 GLOBAL FRANCHISE | ISSUE 8.2