GF Issue 54

s we wrap up this issue, the much- anticipated International Franchise Association (IFA) Annual Convention in Phoenix, Texas is only a few short weeks away. This event is not only one of the main highlights of the international franchising calendar – it also provides the perfect platform to conclude the Global Franchise Awards 2024, an evening that brings together many of franchising’s elite who join us in celebrating and rewarding success on the world stage. Led by an esteemed panel of intercontinental association leaders, the judging committee has reached the final stage of the process at the time of going to press, and we are as excited as the shortlisted franchises to find out who will be announced as category and regional winners and overall grand champion at our reception on February 16th, hosted by Jack Monson, CEO of Brand J. In addition, we’ll be announcing our third industry hero to be inaugurated into our Hall of Fame at the event. You can meet the full list of category finalists in our extended feature starting on page 47. Awarded the accolade of grand champion in 2023, School of Rock is one of our main sponsors of this year’s awards. I caught up with brand president Rob Price on page 78 for a fun chat about his life and career, while on page 80 NFL star Brandon Parker reveals how his passion for gaming and e-sports has influenced his franchising career beyond the pitch. And turn to page 30 for our big interview with Scott Greenburg, where he shares his amazingly insightful ways to attract and retain a top-performing hourly workforce, surely one of the biggest pain points for franchise bosses around the world. Next issue, we’ll reveal the full list of Global Franchise Awards winners. Meanwhile, have a look at our powerlist of franchisors to follow on page 19. These brands are worth watching this year as they consolidate recent growth, invest in new initiatives, and look towards expansion in the coming months. To your success, Charlotte S ith Editor, Global Franchise charlotte.smith@artichokehq.com A global-franchise.com FROM THE EDITOR @globalfranmag Global Franchise Global Franchise Magazine EDITOR Charlotte Smith charlotte.smith@artichokehq.com FRANCHISE ADVERTISING MANAGER Rachael Wenham 44 (0) 1323 471291 rachael.wenham@artichokehq.com SENIOR ACCOUNT MANAGER Millie Hall 44 (0) 1323 471291 millie.hall@artichokehq.com ART EDITORS: Sarah Barajas and Richard Allen ACCOUNTS: Artichokemedialtd@integral2.com PUBLISHERS: Joe Carter, Sam Reubin, Richard Stebbing PUBLISHED BY: Artichoke Media Ltd The views in this magazine are not necessarily those of the publisher. Every e ort is made to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication, and the details given are believed to be accurate at the time of going to press. However, no responsibility or liability whatsoever can be accepted for any consequence or repercussion of responding to information or advice given or inferred. Copyright Artichoke Media Ltd. advisor NEXT ISSUE ON SALE: 11 APRIL 2024