GF Issue 54

21 HELEN DORON EDUCATIONAL GROUP Expanding global award-winning education franchise Established for 40 years in 40 countries, the Helen Doron Educational Group is still developing new programs and expanding into new markets with its trailblazing teaching methods. Two new franchise opportunities have recently landed in the U.K., Helen Doron Spanish and MathRiders, programs based on learning principles seldom seen in mainstream education system, helping children to not only pass their exams but also develop real-world skills. Helen Doron also oversees several other programs globally, including Helen Doron English, Helen Doron International and Helen Doron Academy Schools, epitomizing the collaborative and entrepreneurial spirit of franchising. “Our culture is our beating heart – it’s what helped us launch our franchise opportunity 40 years ago and it continues to be what attracts genuinely passionate entrepreneurs to our global community, today,” explains founder and CEO Helen Doron. “It’s this that has driven our commitment to ensuring what we teach is grounded by issues that impact children in all walks of life today. “We are hugely excited to be bringing the Helen Doron brand to the U.K. and to find new business partners to expand our proven educational programmes. Having been born and raised in London, I feel like I’m coming home and cannot wait to spread the Helen Doron methodology, which has been taught worldwide for decades and is based on a deep understanding of how children learn best.” 22 VOM FASS Long-term, sustainable growth VomFASS’s commitment to produce and trade in a climate-neutral manner is at the core of its strategy. To achieve these goals, the brand is increasing partner satisfaction through new innovations and digitalization projects across its 235 stores in 24 different countries. Strategically, the fine food retailer and producer is focusing its franchise expansion in specific areas, enabling it to devote sufficient resources and time to supporting future franchisees and building long-term partnerships. The current focus in Europe is the U.K., and on a global level the company is concentrating its resources on the development and growth of the U.S. franchise network. High quality standards and sustainability lie at the heart of the mission. In addition to its zero-waste approach (25% of sales are refills), the brand is actively committed to a transparent supply chain, climate- neutral production, and the promotion of charitable initiatives for society and the environment – goals that will help drive loyalty and sales among the world’s most discerning foodies in 2024 and beyond. 23 BODY FIT TRAINING Australia’s fastest-growing global fitness franchisenchise Body Fit Training (BFT) is Australia’s fastest-growing fitness franchise. With over 60,000 members and more than 260 studios in Asia-Pacific, Europe, North America and the U.K., the brand is committed to bringing its world-class training programs to fitness fanatics around the world. By 2025, the franchise aims to sell 450 studios and have 340 operating in Asia-Pacific, while in the U.S. the target is to sell more than 400 and have 100 open by next year. BFT is also expanding into new markets. The first European location is opening in Spain in January 2024, with more planned for key cities. Southeast Asia is also proving to be an exciting prospect with Hong Kong’s first studio up and running and further openings slated for Malaysia and Indonesia. Promising discussions are also being held with prospects in the Netherlands, Korea and Taiwan. BFT’s recent partnership with Europe’s largest fitness race, HYROX, is sure to drive consumer awareness as the brand continues its mission to expand. POWERL I ST: FRANCHI SES TO WATCH IN 2024 28 GLOBAL FRANCHISE | ISSUE 8.2