GF Issue 54

17 UNLEASHED BRANDS Measurable growth in a booming sector Unleashed Brands, the world’s first youth enrichment franchise platform company experienced significant achievements in 2023, placing it in a strong position for further growth and expansion in 2024. The company, which encompasses several category-leading brands including Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts, achieved an overall 17% jump in systemwide revenue last year. This was enabled by several noteworthy 19 SLIM CHICKENS Capitalizing on the global chicken craze Slim Chickens has seen a 70% restaurant growth since 2022, with over 50 openings in 2023, as well as 80 signed deals across 10 new territories, bringing the total number of locations to over 250. Last year the franchise expanded into a diversity of locations, including Istanbul airport and University of Arkansas, and this year the focus is on Ohio, Pennsylvania, 18 MIDAS Leading fast auto repairs in Europe and beyond Midas France won gold in the International Brand of the Year category at the European Franchise Awards 2023, rounding off another fantastic year for the U.S.-founded franchise that’s making giant global strides under the ownership of French firm, Mobivia, Europe’s leader in automotive fast maintenance. The majority of European Midas centres are franchises located in France, Spain, Italy and Belgium, but overall there are 700 centres in 14 countries across Europe and Africa operating under master franchise agreements. Mobivia’s goal is to reach 1000 centres in 2026, targeting the U.K., Germany and the rest of Europe for expansion. The brand’s growth strategy is based on solid business fundamentals, including a long-term proven concept, guarantee of quality of service and a personalized CRM, and is committed to building a dynamic employer and franchisor relationship including recruitment, training, and providing full support to franchisees and master franchisees. POWERL I ST: FRANCHI SES TO WATCH IN 2024 26 GLOBAL FRANCHISE | ISSUE 8.2