GF Issue 54

5 ways value fitness is inspiring a healthier world PureGym has revolutionized fitness across the UK, Europe, and the Middle East by making affordable gymmemberships a reality for millions. Now it’s taking its mission to inspire happier, healthier nations global round the world, people are prioritizing their health and wellbeing like never before and the global fitness industry is booming. PureGym was founded in 2008 on the premise that a gym membership should be flexible, accessible, and affordable for everyone, without needing to compromise on quality. At the time, gym memberships were expensive with rigid, fixed term contracts that were seemingly inescapable. Through its disruptive customer proposition focused on providing low cost, zero contract memberships, PureGym revolutionized the gym industry and has since become the largest gym chain in the UK and the second largest in Europe, with nearly two million members and more than 595 sites across six countries. In 2022, the business launched its first gyms in the United States under a new brand – Pure Fitness. As a high-value, low-price operator PureGym recognizes that gyms have a crucial role to play in increasing activity levels worldwide. PureGym is the ambitious franchise partner’s answer to helping inspire a happier, healthier world by building a profitable, large- scale gym business in countries across the globe. The adaptability and universal popularity of its affordable fitness offering make it ideally suited to partnering with regional businesses that are looking to capitalize on the fitness industry’s upward trajectory. The global appeal of PureGym’s flexible, affordable fitness offering can be attributed to five differentiating features: 1 COMPLETE FLEXIBILITY The PureGym ethos is to make working out as straightforward and fuss-free as possible. Memberships are low-cost without any contractual commitment, meaning members have the freedom to freeze, leave, and re-join whenever they want. This makes it incredibly straightforward for members to join a 24/7 gym and workout at a time that suits them, encouraging them to develop a sustainable exercise routine that enhances their overall wellbeing. A Franchise Overview PureGym Year established: 2008 Number of outlets: 576 corporate-owned, with 20 franchise gyms in the Middle East Locations: UK, Europe, Middle East, and U.S. Minimum required capital: Negotiable (dependent on development area) Contact: franchise@puregym.com corporate.puregym.com/ franchises BEHIND THE BRAND: PARTNER CONTENT 16 GLOBAL FRANCHISE | ISSUE 8.2